Nintendo All Set to Fight Scalpers for the Highly Anticipated Nintendo Switch 2 Launch!
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When PlayStation 5 launched in 2020, there was a shortage of stock, and fans everywhere noticed that they could not secure a device for themselves. That happened due to the microchip shortage that started due to the effects of COVID-19. Over time, Nintendo too has faced such issues; at the beginning of its life cycle, the Nintendo Switch was also an item that scalpers loved.
Fans wonder if that will be the case with their upcoming console, the Nintendo Switch 2. It appears Nintendo has a very interesting plan in motion to fight this shortage.
The Japanese giant has plans to fight the Nintendo Switch 2 shortage!
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Scalpers are a very greedy bunch; they seem to think it’s their right to purchase things that are in short supply and sell them at more than double the price. During a couple of interviews, one of the scalpers even called it a fair business practice and called themselves entrepreneurs.
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Well, Nintendo has always made things fun for such ‘entrepreneurs‘. They have released games, hardware, and even Amiibos in short supply. Those things go straight to the scalpers, with the biggest example of that being the Super Nintendo Entertainment System Classic. The console remains obsolete to this day and is only available for purchase at insane prices from scalpers.
But, in a recent stakeholder meeting, Nintendo’s President addressed this problem. Fans are worried about their next console, and some are worried that it can repeat the tale of the PlayStation 5. As it has the potential to be just as popular. So, he was asked the question about stock shortages and scalpers in this meeting. He chose to answer this question in a pretty straightforward manner.
He said, “With regard to resale measures when launching new hardware, we recognize that the most important thing is to first produce and ship in numbers that can meet customer demand.“
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This makes sense too: release enough stock in the market that it loses all its value to scalpers. It looks like fans will have plenty of consoles to get their hands on Nintendo’s next launch!
Nintendo has already started working on this tactic. This was evident recently with the launch of the collector’s edition of The Legend of Zelda: Tears of the Kingdom. It went out of stock at launch but came back shortly, and now it is available in abundance.
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Scalpers who purchased this edition had to reduce their prices to the original price to sell their stock. It appears Nintendo’s tactic is working; let’s hope they continue with this.
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Edited by:
Harshita