MrBeast has been one of the most phenomenal internet celebrities who rose to fame in the last decade. The unique ‘Beast style’ is something that has now become a canon in the content creator sphere.

On the other hand, Taylor Swift is a musical icon. She started her musical career at a young age and rose up the ladder to become one of the most prominent singers of today’s era. Her fan-following is massive, and these Swifties adore their star. But if we compare these sensations, who can be deemed more influential? Let us take a look at some factors which may or may not answer this question.

Taylor Swift vs MrBeast: Who can break the influencer parameter?

Taylor Swift and MrBeast are at two corners of the same entertainment industry. One is an acclaimed music artist while the other is a popular internet icon. Thus, comparing them is quite difficult, and it can be affected by subjective mindsets. So, let us look at the numerical factors that can somehow answer the question, or even shed some light on it.

Social Media

Social Media is a parameter that is used in this technology-driven world to assess popularity. There are countless social platforms that are popularized in this world. Let’s first address the big dog among them, YouTube.

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MrBeast is known as the king of YouTube. He is currently the most subscribed individual on the platform with 146 million subscribers. He managed to create this whooping number after 11 years of being on the platform.

Whereas Taylor Swift has 51.5 million subscribers on YouTube. Of course, this parameter is dominantly favored by MrBeast, but still, he has nearly 100 million subscribers more than Swift.

Moving forward to Instagram, the popular photo and video-sharing platform. In this social space, the status we saw on YouTube dramatically reverses. Taylor Swift is throned at a significantly massive follower count compared to the king of YouTube.

The talented singer has 255 million followers on Instagram, whereas Jimmy has 25.5 million followers. We can say Swift dominates the Instagram front with more than 225 million followers. Sort of beating Donaldson’s margin on YouTube.

As a tiebreaker, lets consider Twitter. The micro-blogging platform has been a prominent figure for most artists in the entertainment industry. On Twitter, yet again we can see Swift’s dominance. The 2023 Grammy Award winner has 92.5 million followers on Twitter. Donaldson fell short by 73 million. He has 19.6 million subscribers at the moment.

Thus, in regard to social media platforms, Taylor Swift has a dominant advantage.

Content 

Now let us come to the very content itself. It is nearly impossible to compare the sort of challenging videos that MrBeast makes to the amazing musical compositions Taylor Swift creates. Yet again, let us take a look at the numbers. Here, the YouTube video count is being considered.

MrBeast is consistent in creating engaging content for his audience. His videos garner millions of views in numbers. Donaldson has around 100 videos that have crossed the hundred million mark. This is a remarkable feat that has set the bar quite high for almost all content creators in the world.

Moreover, MrBeast’s video ‘$456,000 Squid Game In Real Life!’ stands at a whopping 405 million views! This phenomenal number is nearly impossible for any content creator to break at the moment.

But can these lucrative numbers beat the numbers that Taylor Swift has garnered through her musical adventures?

Taking her biggest/most viewed video into consideration, it single-handedly beats Jimmy’s most viewed video by several folds. The song ‘Shake It Off’ by Taylor Swift stands at 3.5 billion views. This is a magical number, which is even a dream for many prominent musicians at the moment.

Swift has four videos that have crossed the billion mark. These songs stand as four base pillars that hold Taylor Swift over the popularity of MrBeast. But, there is another intriguing aspect that needs to be addressed. We need to take into consideration the present state of audience response, to get a more detailed understanding.

The present viewer’s dynamic

The ‘billion viewed videos’ of Taylor are more than five years old. Whereas Jimmy has been hitting the hundred million mark for the past two years for most of his videos. To add more base to this, let’s look at Jimmy’s latest release.

The “$1 vs $500,000 Plane Ticket!” video which was released around two weeks ago amassed 122 million views! When comparing this to ‘Lavender Haze’ by Taylor which was released two months ago, the former holds a significant upper hand. The latest musical release of Taylor garnered only around 29 million views.

So coming to the present time, Donaldson has a more active audience base compared to the singer.

Now rotating back to the billion-dollar question; who is the more influential figure, MrBeast or Taylor Swift? Taking into consideration the numbers that have been put up, it can be stated that Taylor Swift holds the first position.

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But we cannot rule out the possibility of the reverse happening. That is, if MrBeast manages to take his momentum in a uniform manner, he would likely etch closer and closer to beating Swift’s numbers.

Moreover, the content creator has the needed weaponry to reach that position. That is, he has established various subsidiary channels under his name which are doing exceptionally well. Thus taking those into consideration as well, MrBeast sure has a shot at defeating Swift in this battle.

There is one aspect that was purposefully not considered in this comparison. The accolades received by both figures were not considered on the sole basis, that the field of content creation and the recognition that it is garnering at the moment only began a while ago. Whereas, the music industry has been present for decades. Thus, it was not viable to consider that as a mean, but in the near future that too will become a solid basis for comparison.

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