Ubisoft CEO Draws Peculiar Parallel Between NFTs and Microtransactions Following Backlash

Published 12/18/2021, 1:13 PM EST


Yves Guillemot (Ubisoft CEO) recently held a virtual question-and-answer session to reassure employees about the company’s controversial foray into NFTs. He drew a peculiar parallel between NFTs and micro-transactions following the previous backlash that Ubisoft received. According to Guillemot, all the backlash was to be expected, and it’s just the initial public outcry.

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He also highlighted the point that previous developments in the game industry, like micro-transactions, DLC, and even the loot box, also saw similar backlashes from the public on different social media platforms. The comparison is definitely unusual, but it seems like Ubisoft is quite confident with its new development. Hopefully, NFTs would also become accepted over some time, just like these other developments.

However, something worth noting here is that Guillemot didn’t give any more details on what type of gameplay NFTs would make possible in the future. Instead, he majorly talked about the multiverse and other developments.

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Ubisoft faced major NFT Quartz backlash

Earlier this month, the company released a trailer for Ubisoft NFT Quartz, saying something and absolutely nothing at the same time. After this YouTube video on the new blockchain-based technology, Ubisoft received a lot of backlash online on different social media platforms. The concept was widely mocked and also received a lot of criticism on YouTube. No doubt, the announcement of this new blockchain-based technology called Quartz caused a lot of chaos and tension in the company.

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Indeed, according to some reports, this announcement led to a negative sign in players’ sentiments about the open-world shooter game.

Right now, it seems like Ubisoft has a lot on its plate and it has to start working in the right direction to get out of this backlash. After all this backlash and criticism, Ubisoft currently has many more plans and strategies to push NFTs into other games in the near future.

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What do you think about this current situation? Also, do you think NFTs would be slowly accepted over time? Let us know in the comments.

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Vitasta Singh

472 articles

Vitasta Singh is an eSports writer at EssentiallySports. She is currently pursuing her Masters in English Literature from Lovely Professional University. Before joining EssentiallySports she used to write articles for Silver Mantle Solutions on various niches such as games, fitness, business, entertainment, and fashion.

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