F1 Racks Up Impressive Numbers in Social Media Growth Despite Dip in Viewership

February 8, 2021 6:25 pm

With the 2020 F1 season a long way behind us, all focus has now shifted to the upcoming campaign. However, there is still a considerable amount of time until the 2021 season kicks off in Bahrain on March 28.

Until then, why don’t we spend a little time looking on some numbers to determine how the last season fared?

F1’s official site produced a report, which, in many ways, resembles a report card of the previous season. It focuses on a number of aspects ranging from viewership numbers to social media reach

Let’s have a look at some of the most intriguing numbers that pop up regarding the 2020 season, a year like no other.

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Formula One F1. Sakhir Grand Prix. Bahrain International Circuit, Sakhir, Bahrain. Mercedes’ Valtteri Bottas after the start of the race. Pool via REUTERS/Bryn Lennon

F1 experienced a drop in viewership, Hungarian Grand Prix was the most-watched

The report states that the cumulative TV audience F1 got for 2020 was 1.5 billion, 0.4 billion lesser than the 2019 campaign.

It may seem a bit intriguing as to why the numbers have dropped lower, especially when you factor in how entertaining a large number of races were and the fact that there wasn’t a lot much else to do for entertainment during the lockdown.

Thus, the report also mentions the reason behind the lower numbers.

“It does not reflect a drop off in audiences in general but is a result of fewer races and therefore fewer events to watch on TV,” states the report.

They also found the average audience per Grand Prix to be 87.4 million. This number was 4.5% less than the 2019 season. However, it was still more than what the average audience per race was in the three years before 2019.

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Formula One F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – Mercedes’ Lewis Hamilton in action at the start of the race Pool via REUTERS/Giuseppe Cacace

Among the most viewed races, the Hungarian GP tops the list with 103.7 million fans tuning in to watch the race. The maiden Portuguese GP at Algarve circuit was watched by 100.5 million fans. The Bahrain outer race, where George Russell drove for Mercedes, attracted a viewership of 98.1 million, whereas 89.1 million people watched the incredible wet race in Turkey.

Significant growth on social media

2020 proved incredibly beneficial to the sports’ growth in the online realm. F1 became the second fastest-growing major sport last year on the four major social media platforms (Twitter, YouTube, Instagram, Facebook).

The followers across various social media platforms went up by 36% reaching a total of 35 million. Similarly, video views went up by 47% (4.9 billion) and total engagement by 99% (810 million). The digital share of F1 went from 7% to 10% last year.

Overall, 2020 was way better for F1 than what anyone could have expected. There are already indications of some exciting new aspects that could be in store for F1 this year.

Here’s to more success and growth of this incredible sport in the future as well.

Ronan Carvalho

Ronan Carvalho is senior F1 author for Essentiallysports. Ronan is currently pursuing his Journalism degree from St. Xavier's College. Being an experienced voice on the sport, he has nearly 1000 Formula 1 articles to his name. Having fallen in love with cars at a young age, he soon became an ardent lover of the F1 series and claims Kimi Raikkonen to be his favourite driver and Spa to be his favorite track, thanks in a large part to the thrill of watching cars go through Radillon (yes, not Eau Rouge). However, he doesn't let his biases get in the way of his writing, delivering objective and precise articles to fans of the sport both new and old.

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