Is Toto Wolff the Reason Behind the Potential End of Mercedes-Bose F1 Partnership?

Published 01/04/2022, 1:47 AM EST


Hardly a week after the mysterious absence of Mission Winnow from Ferrari, Mercedes recently updated their sponsors’ list for the 2022 season. And like the Reds, the Silver Arrows too, have seemingly terminated the relationship with one of their biggest partners.

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INEOS and Petronas, as always, posed themselves as the Principal Partner and Title Partner of Mercedes, respectively. Meanwhile, as we moved our eyes toward the list of team partners, a couple of big names were missing; Epson and Bose.

Why Mercedes ended their partnership with Bose

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It is indeed quite impossible to figure out the actual reason behind Bose’s exit from Mercedes, considering the talks mostly happen behind closed doors. Hence, one can only speculate and here we are, playing our part. Bose and Mercedes were indeed going well as partners, hardly hitting any bumps over the last three years.

However, there was one odd moment that might have triggered a potential fluctuation in the duo’s high-flying partnership. It was the inaugural Saudi Arabian Grand Prix that took place during the latter part of the 2021 F1 season.

Max Verstappen and Lewis Hamilton were battling for the lead when the former allegedly ‘brake-tested’, as Hamilton slammed into the back of the Red Bull, damaging his front wing. Let’s not go deep into the incident itself, and rather shift to the live reaction of Mercedes’ Toto Wolff.

On live TV, a fuming Wolff absolutely shattered his Bose headset by thumping it onto the table. Consequently, the headset broke into two halves with a wire barely keeping the broken pieces together.

Not really a good sight for Bose, is it? And most importantly, that moment may have been considered disrespectful to the brand.

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Could this be the only reason?

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Not likely! This is certainly not a powerful enough reason for Bose and Mercedes to end their rather successful partnership in Formula One. Instead, the best way to phrase this is, Wolff’s reaction at the Saudi Arabian GP could be ‘one of the reasons’ behind the end of the Mercedes-Bose team up.

Formula One F1- Saudi Arabian Grand Prix – Jeddah Corniche Circuit, Jeddah, Saudi Arabia – December 5, 2021 Mercedes’ Team Principal Toto Wolff is seen during the race Pool via REUTERS/Andrej Isakovic

Moreover, that scene in Jeddah helped Bose make a profit worth around $25,000 through social media; a blessing in disguise indeed.

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But, let’s hear it from you – Do you think the infamous Jeddah incident may have triggered Bose to call it quits with the eight-time constructors’ champions?

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Rohit Kumar

1676 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

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