‘It Will Take Some Time’ – McLaren CEO Brown’s Game-Changing Advice to Williams on How to Bounce Back

Published 12/29/2020, 1:57 AM EST
Formula One F1 – Emilia Romagna Grand Prix – Autodromo Enzo e Dino Ferrari, Imola, Italy – October 31, 2020 Williams’ George Russell in action during practice Pool via REUTERS/Rudy Carezzevoli


The Williams family has controlled the Formula 1 constructor for four decades. In that time, the team claimed nine constructors’ and seven drivers’ titles. However, their 43rd season this year was historic as the Williams family gave up ownership of the team.

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Dorilton Capital, an American investment fund, acquired the British team at the end of August. Williams recorded a loss of £13 million pounds in 2019, and the team’s financial uncertainty was put to an end through the deal.

They are often compared to McLaren, as both teams have seen an unfortunate drop in their performance. In 2015 and 2017, McLaren fell down to P9 on the championship standings. However, the team have displayed significant improvement since then, finishing this season in P3.

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Formula One F1 – Eifel Grand Prix – Nurburgring, Nurburg, Germany – Williams’ George Russell in the pits FIA/Handout via REUTERS

McLaren boss Zak Brown claims that Williams, too, is capable of a turnaround. He said, “They’re going to need to invest, the new investors, a lot of money. They are behind in revenue from finishing 10th in the championship, and doesn’t appear to have much sponsorship.”

“They’re a great racing team. They have the people, the know-how, the skill. They just need the resources which they’ve lacked,” he further added.

“As we know in Formula 1, it takes money to go fast, so they just need to continue to get their chequebook out.”

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Williams have taken a big stride this year

Even though Williams failed to score a point this season, their overall performance was better than last year. George Russell and Nicholas Latifi took the fight to Haas and Alfa Romeo, and showed clear progress.

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Formula One F1 – Portuguese Grand Prix – Algarve International Circuit, Portimao, Portugal – Williams’ George Russell in action during practice Pool via REUTERS/Armando Franca

Zak Brown seemed to share the same view. “It will take some time, but I think they’ve made a big step for this year. While they’re yet to score a point, they’ve certainly been in a position to a couple of times.”

“There’s no reason why they can’t, but they’ll need to continue to invest in the team, because it looks to me that they don’t have the same level of revenue that we had,” he concluded.

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George Russell came very close to scoring a point for Williams this season, and we will have his eyes set on clearing that hurdle next season. Meanwhile, it remains to be seen whether the car can improve next year under the 2021 rules.

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Ayush Manjunath

586 articles

Ayush Manjunath is a Formula 1 author for EssentiallySports with more than 500 articles to his name. A Law graduate and a current Sports Management student, Ayush also has a certificate from UCLA on Sports, Media and Entertainment Management. He has an undying love for motorsports and lives to see Max Verstappen, George Russell, Charles Leclerc, and Lando Norris battle for the championship one day!

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