Jordan Reveals Offering Ayrton Senna ‘Significant’ Stake in His F1 Team

Published 02/11/2021, 12:00 AM EST
Ayrton Senna, Grand Prix of Japan, Suzuka, 22 October 1989. (Photo by Paul-Henri Cahier/Getty Images)


Ayrton Senna started his racing career with Eddie Jordan back in 1982. The Irish businessman gave the Brazilian his first drive in Formula 3. In a recent podcast, the founder and owner of the Jordan Grand Prix opened up about his relationship with Ayrton Senna.

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The Brazilian champion started out with Eddie Jordan, and the pair became great friends over the year. The Irishman recalled a moment in Formula 1 when he was willing to give Ayrton Senna significant ownership of his Grand Prix team.
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MONTE-CARLO, MONACO – Former Team Principal Eddie Jordan is seen following practice for the Monaco Formula One Grand Prix at Circuit de Monaco in Monte-Carlo, Monaco. (Photo by Mark Thompson/Getty Images)
“At one stage, not many people know this, but when he was going to Williams, we had a discussion where I’d actually give him some significant equity portion of Jordan Grand Prix in return for him coming with me,” Jordan recalled.

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Why did Jordan want Ayrton Senna in Jordan?

Ayrton Senna was and is still one of the biggest names in Formula 1. The hero of champions claimed three championships during his illustrious career. His name was synonymous with success, and that’s exactly why Eddie Jordan wanted the Brazilian on board.
“I felt the value of him being with me would have driven the team into a position where we could probably fight more for the championships. The name and greatness of him would mean that we would have a chance of commercial reward from all sorts of different corporations,” he explained.

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A portrait of Ayrton Senna of Brazil, driver of the #1 Honda Marlboro McLaren McLaren MP4/7A Honda V12 during tyre testing for the British Grand Prix on 7 July 1992 at the Silverstone Circuit in Towcester, Great Britain. (Photo by Mike Hewitt/Allsport/Getty Images)
Eddie pointed out that the Brazilian had a magic to his persona. When Ayrton spoke, you listened to him and it all made sense; there was no nonsense with him.
Unfortunately, Ayrton Senna succumbed to a tragic accident at the 1994 Imola GP, driving for Williams. Eddie Jordan recalled that it was a horrific weekend and a tragic day in the sport’s history.

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Ayrton remains to be a motorsport hero for several around the world, including Lewis Hamilton and me. Even after sixteen years from the fateful day, the Brazilian continues to live in our hearts and inspire people.

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Ayush Manjunath

576 articles

Ayush Manjunath is a Formula 1 author for EssentiallySports with more than 500 articles to his name. A Law graduate and a current Sports Management student, Ayush also has a certificate from UCLA on Sports, Media and Entertainment Management. He has an undying love for motorsports and lives to see Max Verstappen, George Russell, Charles Leclerc, and Lando Norris battle for the championship one day!

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