Mercedes Commits to F1 With a Big Development For its Road Car Division

Published 10/07/2020, 4:52 AM EDT
Formula One F1 – Russian Grand Prix – Sochi Autodrom, Sochi, Russia – Mercedes’ Valtteri Bottas in action during the race. Pool via REUTERS/Maxim Shemetov

Almost single-handedly dominating the sport, Mercedes are the team to beat at the moment. In fact, they have been at the top of the food chain for quite some time now. Since the onset of the turbo-hybrid era, the team looked to take charge of the grid.

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And what has followed in the last seven years is nothing but trophies and plaudits. Some believe it is ruining the competitiveness of the sport. Others think their success is the result of their efforts.

Regardless, they are here to stay for the longer term. Signing of the Concorde Agreement until 2025 coupled with planned cross-functional marketing links, will see them utilize F1 well.

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Mercedes to expand AMG presence through Formula 1

Performance assessment ranks highly in sport. And for Mercedes, it is their core metric driving their success for little more than a decade in Formula 1. As a result, the AMG division, which is dedicated for that purpose, will be part of Mercedes’ globally evolving strategy.

Mercedes CEO Ola Kallenius was quoted as saying, “We will use the technology development in Formula 1 for performance hybrids and going into other exciting technologies in the future, and put that into our AMG cars.

Formula One F1 – Russian Grand Prix – Sochi Autodrom, Sochi, Russia – Mercedes’ Lewis Hamilton, Mercedes’ Valtteri Bottas and Red Bull’s Max Verstappen in action during the race. Pool via REUTERS/Kirill Kudryavtsev

“With Project One, we’re taking the Formula 1 powertrain and putting it on the road. So it just comes natural to us to leverage Formula 1 even more for AMG going forward.”

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It takes a lot of research and hard work to turn a good car into a great car. And due credit must go to the AMG division of Mercedes-Benz, for supporting the team’s car to enable better performance.

The team is set for further success down the line

While Mercedes continue to plan and execute, the other teams will be plotting ways to take them down. Some have come close on occasions, but overall it is the German manufacturers winning the majority of the battles.

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Formula One F1 – Russian Grand Prix – Sochi Autodrom, Sochi, Russia – Mercedes’ Valtteri Bottas celebrates with the sparkling wine on the podium after winning the race alongside third placed Mercedes’ Lewis Hamilton. Pool via REUTERS/Yuri Kochetkov

It is just the sheer power and consistency that Mercedes-AMG possess. Throw in the fact that they currently have the two best drivers in the world, in Lewis Hamilton and Valtteri Bottas, that only makes the challenge that much tougher.

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Bhargav Gopal

927 articles

Hailing from Bengaluru, Bhargav is an F1 and NASCAR author for EssentiallySports. He is a huge fan of Max Verstappen and Red Bull Racing. Bhargav also has an MBA in Sports Management from the Symbiosis School of Sports Sciences, Pune.

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