Pierre Gasly Breaks Ground With NFTs Honoring F1 Career Highs

Published 10/27/2021, 11:55 AM EDT
MONZA, ITALY – SEPTEMBER 06: Race winner Pierre Gasly of France and Scuderia AlphaTauri celebrates on the podium during the F1 Grand Prix of Italy at Autodromo di Monza on September 06, 2020 in Monza, Italy. (Photo by Mark Thompson/Getty Images)


Pierre Gasly has become the first Formula 1 driver to drop a collection of NFTs. On the 19th of October, Gasly announced he would auction off NFTs through the Fantom blockchain, Artion. With the onset of crypto gaining popularity, Gasly may have started an alternative path for Formula 1.

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The Fantom blockchain is a smart contract platform for digital assets; a breakthrough platform for many blockchain networks. The Fantom Foundation are the brains behind this online platform and had partnered with Pierre Gasly to drop exclusive NFTs. These NFTs commemorated milestone moments from the Frenchman’s career.

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The drop tallied four NFTs, all of which were redeemable items or experiences. Three NFTs included race-worn helmets, and VIP experiences or a meet and greet with the driver. An additional NFT drop had a limited 350 NFTs, which were cashable for signed caps and T-shirts.

Artion held its first auction of the first three NFTs on 20th October, with winning bids as high as $57,913. They held the second auction on the 22nd, with all 350 NFTs being sold out.

A deeper dive into the NFTs celebrating Pierre Gasly

NFTs or non-fungible tokens are a digital form of ownership of assets. They are nonreplaceable by another item, nor are they interchangeable. Money is fungible, while art, jewelry or, in Gasly’s case, meet and greets and exclusive merchandise are non-fungible.

These digital assets represent three of Gasly’s greatest career milestones. The three exclusive NFTs were named Baku 2021 Podium, Brazil 2019 Comeback, and Monza 2020 First Victory. The items within these NFTs were also unique to the occasion they represented.

Baku 2020 Podium was redeemable for Pierre’s 2021 Azerbaijan helmet which he wore during the race. The Brazil 2019 Comeback included a signed promotion helmet from the race weekend. The Monza Victory was the special one. A VIP experience for two people at a race weekend and a signed 2021 mini helmet and other merch were up for grabs. Further, all three NFTs also included a meet and greet with the driver over the next 12 months.

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Signed Gasly merch and limited edition t-shirts were redeemable for the second drop, which included 350 NFTs. Further, 10 of these NFTs were “golden tickets” to additional signed mini helmets.

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The NFT drop is a very different route to what drivers usually take with their merch. With digital currency taking off, Gasly may now pave the way for something very different in F1.

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Shreya Sanjeev

612 articles

Shreya Sanjeev is an F1 author at EssentiallySports. Having attained a journalism degree from St Xavier's College, she finds comfort in the sound of her keyboard while typing and excitement in the sound of F1 cars speeding on a track. A street circuit and Daniel Ricciardo fan through and through, Shreya claims the 2018 Monaco GP to be one of her favorite races of all time.

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