Rawe Ceek: Haas Cheekily Troll Ferrari In Build-up to Imola F1 Race

Published 04/12/2021, 8:40 AM EDT
Formula One F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – Ferrari’s Charles Leclerc in action during practice REUTERS/Hamad I Mohammed


Rawe Ceek, a terminology that was accidentally coined by Ferrari last season which is now synonymous with race weekend. The Italian superpowers launched a poster ahead of the British Grand Prix last season promoting the upcoming race weekend.

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The design of the poster was supposed to say “Race Week”. However, a little shaping mishap made it look like “Rawe Ceek”. Understandably, the social media to start trolling the Maranello outfit mercilessly.

Eventually, the Italian team also started getting on board and before we knew it, the F1 community had become more than familiar with the term. We’re only one race into this season and Haas F1 reminded us all of what Italy holds for us!

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The origin of “Rawe Ceek”

It’s quite normal for racing teams to post about the upcoming race to engage fans and get a conversation going. It was just a normal workday at the Ferrari office when a promotion picture started this whole saga.

It took a month before Ferrari acknowledged the mishap and made a funny joke about it themselves. Meanwhile, the F1 community was embracing the new terminology for a racing week.

Racing Point used also jumped on the bandwagon and took Ferrari back to the school. They posted a Tweet referring to the upcoming race week ahead of the 2020 Italian Grand Prix.

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Ferrari will be in a fight with McLaren at Imola

Unlike last season, Ferrari’s performance have been impressive this year. Sainz in his McLaren was able to pass the Maranello car easily last year. However, he predicts that this time Ferrari will put up a fight against the Woking outfit.

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“It is encouraging, because last year I remember that with that car [the McLaren] I passed Charles [Leclerc] fairly easy, so I remember how big the difference between the McLaren and Ferrari was,” said the Ferrari driver.

Formula One F1 – Pre-Season Testing – Bahrain International Circuit, Sakhir, Bahrain – March 14, 2021 Ferrari’s Carlos Sainz Jr. and Ferrari’s Charles Leclerc arrive for testing REUTERS/Hamad I Mohammed

After being the third fastest at qualifying last week, the Italian team will hope to build on during practice and qualify high on the grid. Sainz will have his first race at Ferrari’s home soil and would look forward to giving the Tifosis something to cheer for!

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How do you believe Ferrari will perform this weekend? Do you think the team will have one of their drivers on top of the podium on Italian soil?

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Ayush Manjunath

586 articles

Ayush Manjunath is a Formula 1 author for EssentiallySports with more than 500 articles to his name. A Law graduate and a current Sports Management student, Ayush also has a certificate from UCLA on Sports, Media and Entertainment Management. He has an undying love for motorsports and lives to see Max Verstappen, George Russell, Charles Leclerc, and Lando Norris battle for the championship one day!

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