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Following Lionel Messi’s MLS Success, $2.8 Trillion Giant Preps $2 Billion Deal With Lewis Hamilton & Co.

Published 10/01/2023, 4:00 AM EDT

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What do soccer legend Lionel Messi and tech behemoth Apple have in common? An insatiable appetite for new challenges, it seems! While Messi’s dream transfer to MLS’s Inter Miami saw him weave his magic, leading them to their inaugural final in just seven games, Apple, not to be left behind, is eyeing its own sporty conquest: Formula 1.

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Fresh off the success of their MLS Season Pass, Apple is rumored to be eyeing significant play in another sports arena, following the recent success of a global soccer superstar in the US. That’s gonna be double the current TV rights deal, making everyone sit up in their pit stops!

via Imago

Apple is said to be considering a turbo-charged $2 billion per annum bid for exclusive F1 streaming rights. In the latest “Business F1” pit stop (er, edition), reports suggest that Apple is aiming to introduce an F1 pass alongside its content-rich Apple TV app, adding more fuel to the rumor mill. However, there’s a bit of a speed bump: global rights won’t be theirs right away due to existing TV deals. If the Cupertino giant does get into gear, they might start racing from 2025, and by 2029, they’d have full throttle with exclusive global rights. Talk about playing the long game!


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But why F1? Apart from their rumored F1 movie starring Brad Pitt (Silverstone, here we come!) and a documentary on the legendary Lewis Hamilton, it’s clear that Apple TV+ is accelerating its engagement in the race car universe.

However, will Apple secure the pole position with F1, or is this just another lap in their sports strategy? They’ve been flirting with the NBA, English Premier League, and NFL Sunday Ticket, among others. So far, only the MLS Season Pass and MLB Friday Night Baseball have crossed the finish line. Hoping for an electrifying match-up between tech and sports. On your marks, get set… wait for 2025.

As Apple seemingly takes pole position in the race for F1 streaming rights, the tech giant’s ambition isn’t the only thing accelerating in the world of Formula 1. From the rumbling engines of F1’s most coveted tracks to the glitzy Hollywood limelight, another story unfolds.

Lewis Hamilton: From racetrack to reel, soon!

Hold on, fans! There’s more, Lewis Hamilton, is switching lanes from the racetrack to the reel. Premiering on Apple TV+, a brand-new documentary, will take us on an exhilarating lap through Hamilton’s life, both inside the cockpit and out. And the driving force behind it? A heartfelt nod to dedicated parents worldwide.


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via Reuters

Having announced this passion project back in March, our Mercedes maestro is personally bankrolling the film. Set to be a treat for racing aficionados, the documentary promises not just the adrenaline of F1 but an intimate portrait of Lewis’s road to stardom. Featuring candid interviews and never-before-seen footage, it paints a vivid image of the highs, lows, pit stops, and podium finishes of his career.


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Now, one might wonder: what prompted this move? Lewis spills the beans, revealing that the blockbuster ‘King Richard’ served as his muse. The film, charting the inspiring journey of tennis legends Venus and Serena Williams under their father’s wing, left a profound mark on Hamilton. “Seeing the magic parents can weave when they’re driven and passionate is a sight to behold,” he mused.


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Watch This Story | Lewis Hamilton Opens up on Emotional Split with Physio Angela Cullen

In Lewis’s own words (to RTBF), “With the right guidance and a path laid out, the sky’s the limit for kids.” Hands down to the parents in the stands, cheering, supporting, and sometimes bankrolling those dreams. Get ready to rev those emotional engines–this documentary is set to be a tear-jerker!

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Written by:

Pulkit Jai


One take at a time

Pulkit is an F1 writer at EssentiallySports. With a strong academic background in engineering, he possesses an in-depth understanding of the intricate mechanics and technology driving Formula 1 racing. This expertise allows him to offer insightful analysis, exploring the technical aspects of the sport and shedding light on the innovative advancements that shape the world of F1.
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Edited by:

Akash Pandhare