Stroll Reveals Big Investment in Aston Martin F1’s ‘Serious Ambition’ Off Track

Published 01/20/2021, 3:08 AM EST
LE CASTELLET, FRANCE – Owner of Racing Point Lawrence Stroll and Otmar Szafnauer, Team Principal and Chief Executive Officer of Racing Point walks in the Paddock before final practice for the F1 Grand Prix of France at Circuit Paul Ricard in Le Castellet, France. (Photo by Charles Coates/Getty Images)


Aston Martin Cognizant F1 team will return to F1 over the upcoming season after a massive six-decade absence. Amid such a sensational return, the world-famous British team are looking to target more fans by bolstering their social media presence.

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Aston Martin’s part-owner, Lawrence Stroll, is looking eager to attract fans toward the team and mentioned it as a “serious ambition” of the team.

Stroll’s plan for social media

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Speaking to Aston Martin, Stroll Sr opened up that Aston Martin is planning to invest a lot of money in social media, and many other fields.

Formula One F1 – Sakhir Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – Racing Point’s Sergio Perez in action during the race Pool via REUTERS/Giuseppe Cacace

I want them to know that we want to bring them right into the heart of this team and our journey. That might sound like a platitude,” he said.

But I can assure you it’s a serious ambition that has been the focal point of a huge amount of work over the past 12 months. We are investing in everything we do; especially in areas such as social media to tell this wonderful story.”

Stroll is looking incredibly confident about the plans that are in store for his team. Hence, such huge positivity amongst the team might just push them to triumph in their very early stage.

Aston Martin is for everyone who brought us here: Stroll

The Canadian billionaire opened up that he is planning to be innovative in order to provide the team with a massive fanbase and consequently giving the team a new modern identity.

We want this to be a team for everyone – reaching out beyond the sport but remembering the dedicated fans that have brought us to where we are today,” he said.

Owner of Racing Point Lawrence Stroll and Otmar Szafnauer, Team Principal and Chief Executive Officer of Racing Point talk in the Paddock before the F1 Grand Prix of Russia at Sochi Autodrom in Sochi, Russia. (Photo by Charles Coates/Getty Images)

To achieve that, we’ll need to think outside of the box. And I’m hoping everybody will see us doing just that with a fresh and modern identity for the Aston Martin Cognizant Formula One Team.”

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Racing Point, before they bid adieu to F1 following their brief haul, left behind a bunch of fans for Aston Martin to take over. Hence, with such a strong fanbase, it will be interesting to see how they plan on moving forward.

Overall, apart from beating other F1 teams on the track, Aston Martin will be looking to defeat their rivals on social media as well.

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But will they succeed in this attempt and build a fandom? Well, let’s see if the massive investments pay off.

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Rohit Kumar

590 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

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