WATCH: Toto Discloses Mercedes F1’s Secret Behind Winning

Published 01/10/2021, 8:39 AM EST
WOLFF Toto (aut), Team Principal & CEO Mercedes AMG Petronas F1 W11, portrait during the Formula 1 Winter Tests at Circuit de Barcelona – Catalunya in Barcelona, Spain. (Photo by Xavier Bonilla/NurPhoto via Getty Images)


Toto Wolff has always been the biggest trump card for Mercedes’ growth in Formula 1. The Austrian made his way into the team in 2013 as the Executive Director.

ADVERTISEMENT

Article continues below this ad

And as F1 moved into 2014, the dawn of the hybrid era, Mercedes, a team that had faced nothing but struggles until then, started to fight for championships.

However, did you ever wonder how hectic it would be for as essential as Toto? Well, here it is. Apparently, the Mercedes boss has two different jobs in the team.

ADVERTISEMENT

Article continues below this ad

Working with the Mercedes sponsors

Toto mentioned that he acts like a bridge between the sponsors and the leading F1 racing team. “My job is divided between working in the office, going to meet sponsors,” he said.

I enjoy going to see the ones that have been with us since a long time and we have established personal relationships.”

Mercedes have always preferred to stick with their sponsors for quite a long time, consequently building immense trust between them. Petronas has been the primary title sponsor for the team since their entry in 2010.

INEOS, the other big brand, played the role of sponsor for a while. However, the chemical company made a sensational switch to partially owning the team by buying a 33% share.

As of now, Daimler, INEOS, and Toto himself own equal percentages of shares, consequently creating a 3-way tie.

Trying to provide a common framework in the team: Toto Wolff

The Austrian investor spoke about his job on the track, as a Team Principal. In the process, Toto also pointed out how the entire crew’s unity led the team to immense success in Formula 1.

ADVERTISEMENT

Article continues below this ad

The other part is being on-track. I travel to all of the races simply to keep an overview of what is going on. And I enjoy that too because it’s mainly working with people,” he said.

Race winner Lewis Hamilton of Great Britain and Mercedes GP celebrates with Mercedes GP Executive Director Toto Wolff in parc ferme during the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez in Mexico City, Mexico. (Photo by Dan Istitene/Getty Images)

I wouldn’t be able to engineer a car or design or develop a car. But I’m trying to provide a framework that works for all of us. This team has established a very close bond. It has become a camaraderie. And that team spirit has kept us winning.”

ADVERTISEMENT

Article continues below this ad

With the 2021 season inching closer, Mercedes are looking like the biggest favorites for lifting both the championship titles. Furthermore, with Toto extending his stay with Mercedes beyond 2026, will the team’s dominion ever come to an end?

SHARE THIS ARTICLE :

Rohit Kumar

743 articles

Rohit Kumar is an F1 author at EssentiallySports. He has been an ardent follower of the racing series since 2007, with his love for the sport coinciding with his love for Kimi Raikkonen. He is also an ardent follower of Sebastian Vettel and Aston Martin Racing.

ADVERTISEMENT

ADVERTISEMENT