With Ecclestone’s Blessing, Rich Energy Tease ‘Major News’ After Signaling F1 Return

February 9, 2021 4:08 pm

Energy drinks company Rich Energy are no strangers to the world of F1. They have had a previous association with American outfit Haas F1, the firm operated as the team’s title sponsor for a brief period in 2019.

Now, the company’s Twitter handle has put out an intriguing tweet, teasing some ‘major news’ due for next week. Recently, there was another post where Rich Energy also thanked former F1 magnate Bernie Ecclestone. They mentioned his contribution to helping bring the firm back into the sport.

The post’s caption read, “A huge thank you to the king of #F1 for being such a great supporter of our founder #WilliamStorey & for backing us. Our return to #FormulaOne due in no small part to the business genius of #BernieEcclestone.”

Rich Energy could still be interested in partnering with Williams

Back in 2020, rumors were strife that Rich Energy wanted to strike a deal with backmarkers Williams. Following the end of their association with Rokit, the Grove-based outfit were on the lookout for a new title sponsor.

A couple of years back, Rich Energy had also reportedly put in a bid to take control of the erstwhile Force India team. That of course eventually got sold to Canadian billionaire Lawrence Stroll, which then became Racing Point.

That said, there are no concrete indications of who Rich Energy will look to tie up with in the 2021 F1 season. Having had an interest previously with the likes of Williams and McLaren, it is anybody’s guess where their next destination actually is.

The energy drinks company had a massive saga with Haas F1 in 2019

Rich Energy had originally signed a deal with Haas to become their title sponsor for the 2019 season. However, both the team and sponsor parted ways after just a few races into the campaign.

ABU DHABI, UNITED ARAB EMIRATES – DECEMBER 11: Kevin Magnussen of Denmark driving the (20) Haas F1 Team VF-20 Ferrari on track during practice ahead of the F1 Grand Prix of Abu Dhabi at Yas Marina Circuit in Abu Dhabi, United Arab Emirates. (Photo by Rudy Carezzevoli/Getty Images)

The energy drinks firm had displayed criticism of the Haas team’s performances on the track on social media. Haas still retained their black-and-gold livery akin to Rich Energy’s branding logo for the rest of the 2019 season. However, the team reverted to its original colors of red, white, and black for the 2020 campaign.

Regardless, Rich Energy are now closer than ever to making a re-entry into the sport of Formula 1. This time around, it will be interesting to see which team, or possibly driver, they choose to form a sponsorship agreement with.

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Bhargav Gopal

Hailing from Bengaluru, Bhargav is an F1 and NASCAR author for EssentiallySports. He is a huge fan of Max Verstappen and Red Bull Racing. Bhargav also has an MBA in Sports Management from the Symbiosis School of Sports Sciences, Pune. Bhargav is quite a genius in his field, having won the All-India Marketing Case Study Competition 2015. He also loves to combine his love for marketing and sports by taking part in competitions like Knockout: Sports Marketing Case Study by IIM Ahmedabad.

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