Fortnite X Ferrari: Prancing Horse May Be Struggling in F1 but Its Brand Remains Pristine

Published 07/22/2021, 9:15 AM EDT


When the average person thinks about speed, they also have the thought of a Ferrari moving past them. The iconic Italian automotive manufacturer has achieved legendary status in the industry since Enzo Ferrari founded it in 1939. The manufacturer has provided some of the most iconic cars in the world and has also created an amazing team to compete in Formula 1. However, it seems like the company is taking a brand new step into video games by collaborating with the biggest Battle Royale title in the world in Fortnite.

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Following a tweet from Scuderia Ferrari, fans found out about the manufacturer adding one of its new models in the 296 GTB to the game. The car has a V6 Hybrid, and it will produce 654 BHP. It has a top speed of 205 mph, and it looks beautiful and should attract a lot of players to drive it on the Island.

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Ferrari continues to become more popular following Fortnite collaboration

Ferrari has found a great way to market the iconic brand to the younger generation, and it seems like the manufacturer is only getting more popular. The Ferrari 296 GTB will cost around $320,000 in the real world. This money can allow any player to buy millions of V-Bucks on Fortnite. The purists of the brand have condemned the move as they believe that a collaboration with a ‘kids’ game tarnishes the company’s image.

However, it makes perfect sense for the Italian manufacturers to advertise their products in a game like Fortnite. Before the collaboration, Ferrari made a name for itself by developing iconic cars like the LaFerrari, F40, 250 GTO and many more. Along with that, they became widely popular because of their success in motorsports, especially with Formula 1. With the team’s struggling performance, a step into a different direction should always help gain new fans.

Formula One F1 – Steiermark Grand Prix – Red Bull Ring, Styria, Austria – June 25, 2021 Ferrari’s Carlos Sainz Jr. and Ferrari’s Charles Leclerc in action during practice REUTERS/Leonhard Foeger

Ferrari’s quest for an F1 Championship continues

Scuderia Ferrari last won a constructor championship 13 years ago with Felipe Massa 2007 WDC Kimi Raikkonen. Along with that, Raikkonen is also the last Ferrari driver to win a World Drivers Championship for the Prancing Horses. The team has been in shambles since the exit of legends like Schumacher, Alonso, and many more. Fans have had to face a lot of trouble, especially because of the poor performance of their cars.

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Formula One F1 – French Grand Prix – Circuit Paul Ricard, Le Castellet, France – June 17, 2021 General view of the Ferrari F1 racing cars ahead of the French Grand Prix REUTERS/Eric Gaillard

In the 2021 season, the team is currently fourth with drivers Charles Leclerc and Carlos Sainz Jr. The team has been improving for the past few years, with Leclerc having a stellar time with Scuderia Ferrari. Recently, he even came second during the British Grand Prix at Silverstone Circuit. The team currently has an upward trajectory. But there’s still a long way for them to go if they want to beat the best in the business.

It remains to be seen how people will react to seeing a Ferrari on Fortnite Island. The 296 GTB will surely spark a lot of excitement for automotive fans who dream about driving the gorgeous car. However, it’s unclear whether these fans can expect to see the Prancing Horse take home the constructors’ championship anytime soon.

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Rupesh Nair

676 articles

Rupesh is an eSports author at EssentiallySports. Currently a student at Mumbai University, he has been involved with eSports since his childhood. Having played titles like Fallout 4, Minecraft, FIFA, Portal 2 and Halo 4 extensively, Rupesh has a deep understanding of the sport.

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