Bryson DeChambeau’s antics are always fun. Be it his challenging videos or power-ridden drive. But this time, he is out there challenging the very core of what binds golf: traditionality. Months ago, the LIV golfer partnered up with Google Cloud and Gemini AI to develop an AI-based golf coaching system. Now, he believes this can very well, and rather efficiently and cheaply, replace the traditional coaching style.

“For me, one of my goals in life is to provide as much value-added material as possible, and AI can help in doing that. AI can give you the ability to learn for almost free…AI can provide better insights than any professional coach out there. For a human to process twenty-five hundred metrics in less than thirty seconds is impossible. But AI can do that and tell you exactly what you need to know at that exact moment,” DeChambeau passionately outlined his vision, speaking at a Salesforce activation.

For context, traditional elite golf coaching costs $3,500-$10,000+ per day or $5,000-$13,000+ annually. For instance, David Leadbetter costs $3,500 for three hours, whereas Chris Como costs $10k a day. In contrast, DeChambeau’s AI system charges approximately $110/year or offers free basic tiers—achieving a 98-99% cost reduction.

“From a teaching perspective, giving people the opportunity to get a lot better at the game of golf a lot faster is what I’m focused on and excited about for the future of AI,” he further said, as reported by Flushing It on X.

Bryson’s observation was clear: a robot knows your swing better than any human, or for that matter, you do. The project DeChambeau is working on will use computer vision, like MediaPipe and Gemini AI, to break down a simple swing from simple smartphone video clips. A few seconds’ analysis of your video, and it will then boil down to the five biggest problems that might be messing with your game that day.

“It can teach people how to get better from a beginner all the way to a professional. It can tell me what my kinematic sequence is! It can give me a better club fit if my equipment is not right,” DeChamebau gloated. “Whether you’re hitting it good one day or feel off the next day, it doesn’t matter. It will tailor to what you need for that exact day. Which is a great thing about it.”

What nerded him out is the personalization that comes with it. There can be a possibility when your swing is not stable. Some days, a golfer is hitting birdies after birdies; on other days, they can’t get rid of the red-marked bogeys. As per DeChambeau, traditional coaches can’t always adjust in real time to help the player through it, but AI can.

It’s not surprising to see Bryson DeChambeau geeking out on AI and its potential future in a traditional sport like golf. His AI journey started around the 2024 US Open, when he started testing Sportsbox AI for his data. What he found out blew his mind.

Even though DeChambeau could “feel” his swing was perfect, the AI exposed tiny mechanical flaws that were invisible to both him and his coaches. One such critical insight was that his pelvis was moving about an inch too far during certain shots. This subtle flaw was causing him problems with hand release and clubface control.

“I’m actually making interpretations and iterating on my golf swing with the data that’s presented to me, minutes before my tee time,” DeChambeau told Google at that time. “Having that information allows me to play the best golf, because it gives me the sense of clarity of what’s actually going on in my golf swing.”

In the end, we know what happened. DeChambeau carried a three-shot lead into Sunday and ultimately won his second major by one stroke over Rory McIlroy. The critical moment came on the 18th hole, where DeChambeau executed a remarkable up-and-down from a 55-yard bunker. This shot, as he later estimated, could be made only 4-5 times out of 100 attempts.

From thereon, DeChambeau didn’t look down on AI. He became the player with thousands of swings recorded in the Sportsbox archives, which is more than any other golfer. But he is not the only player who is using AI or tech in general to keep up with his play.

Tiger Woods is another name. Woods has partnered with Full Swing Golf to develop 5D-AI Machine Learning Enhanced Radar to capture 16 distinct data points about club and ball performance. This, called the KIT Launch Monitor, comes with an AI that gives a ‘Shot Quality’ score on a 0-200 scale. Overall, this tech helps player to measure and track their performance data.

So, if all the big players are turning to tech and AI for enhancing their performance, does that mean it’s the end of traditional coaching? Well, Bryson DeChambeau does not think so.

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Bryson DeChambeau’s ambitious plan

Now that Bryson DeChambeau has partnered up with the world’s biggest tech company, his ambition is not going to stop short. Speaking at the same convention, DeChambeau revealed how he’s already testing the system on smartphones, but what really attracts him are the augmented reality glasses.

“Over the course of time, there’s going to be some augmented reality, where you can put on some glasses and it projects what you should be doing, where the club path is, you name it,” he shared.

DeChambeau sees this as just the start of AI’s impact, suggesting we’re at what he calls “escape velocity,” on the verge of a revolution that could transform the world in ways we can’t even imagine today.

Yet, he is not completely ruling out the old-age traditional coaching method. DeChambeau was quick to note that while AI can process data and spot tiny swing flaws, it has something that only a living, breathing coach can provide — the human touch.

“We don’t really know where AI is fully going to go. As of right now, the human touch is important,” he said.

Humans, he believes, will always be needed to steer AI in the right direction to make sure it doesn’t get out of control.