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From Legendary Watch Maker to the Creators of Air Jordan: Take a Look at the Top 7 Lucrative Brands Sponsoring Golf, the Sport of the Rich!

Published 05/28/2023, 7:35 AM EDT

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Golf may not be a very popular sport compared to football and basketball, but it is gaining a lot of attention and love from fans. Many brands sponsor golfers and golf events to get their name out and be more visible in the world of sports. Golfers do make a ton of money on the course, but they also earn hefty paychecks off the course, thanks to the lucrative sponsorships they get from brands. Being a brand ambassador lets golfers make loads of money even when they are not winning tournaments. But in order to do so, golfers have to wear the brand’s apparel and accessories and use the brand’s equipment.

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Many brands have cemented many humongous deals with golf’s various tournaments and golfers. Some of the biggest names in golf of this era—Tiger Woods, Rory McIlroy, Brooks Koepka, and Phil Mickelson—are sponsored by top tier brands in the market. Let us look at some of the most prominent brands that are most active in sponsoring golfers!

Top 7 brands that actively sponsor the sport of golf


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1. Nike

Nike has been one of the biggest sponsors in the sport. It has been a major sponsor, supplying kits to various teams and golfers in various tournaments. One of the most notable deals the brand has made in golf is worth $40 million. It was signed in 1996 with the golf GOAT, Tiger Woods. The deal is still strong to this day and has only gone upwards monetarily, ever since.


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The other prominent golfers Nike has on board are Rory McIlroy and LIV Star, Brooks Koepka. Nike signed with McIlroy in 2013 for the amount of $20 million per year, but it was substantially reduced to $10 million per year in 2017. The 2023 PGA Championship winner, Koepka, became a Nike athlete in 2016. He was responsible for endorsing the brand’s apparel, balls, and clubs (now discontinued).

2. TaylorMade

TaylorMade is a renowned golf equipment brand. The brand is the epitome of golf sponsorships. The golf equipment brand has many big names such as Tiger Woods, Rory McIlroy, Scottie Scheffler, Collin Morikawa, Nelly Korda, Brooke Henderson, Dustin Johnson, and other prominent names on board as its ambassadors.

The Irish golfer, Rory McIlroy, reportedly signed a deal worth $100 million with the brand in 2017. The deal was extended in 2022, and as a result, he will continue to use TaylorMade’s clubs, balls, and bags on the course.

3. Rolex

Rolex is a luxury watch brand that majorly sponsors major events such as the British Open and the US Open. One of the most prominent deals that the brand has signed in the golf fraternity was worth $192.95 million, and it was signed in 2013 with the PGA European Tour.

4. Under Armour

After sponsoring NBA’s Stephen Curry, the brand is prominently sponsoring golfers and golf events as well. Under Armour has sponsored talented golfers, namely Matt Fitzpatrick, Hunter Mahan, Jordan Spieth, Maverick McNealy, and Alison Lee.

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Fitzpatrick became the first European golfer to be sponsored by the brand. Their partnership started in 2020. Spieth’s deal with the brand was broken in 2013 and has now been extended until 2029. Over the years, Spieth has collaborated with Under Armour to develop his own golf shoe, known as the Spieth 5, featuring his distinctive signature.

5. Callaway

Callaway is another golf equipment brand that takes the lead in golf sponsorships. Over the years, the brand has signed several golf players, including Phil Mickelson, Patrick Reed, Chris Kirk, and Gary Woodland.

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Callaway’s deal with Lefty was reported to be one of the biggest sponsorship deals that the brand has engaged in. Mickelson secured a partnership worth $40 million with the brand in 2017, and the deal was for five years. But due to some reasons, the deal was cut short in 2022.

6. Mercedez Benz

Golf is the sport of the rich, and this brand rightfully proves so! The brand is associated with major tournaments and many renowned golfers, such as Bernhard Langer, Jon Rahm, Rickie Fowler, Inbee Park, and So Yeon Ryu.

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Mercedes-Benz serves as a Global Partner for the Masters, the esteemed and highly regarded major golf championship, and holds the position of Official Patron for The Open, a major tournament that combines tradition with innovation. Additionally, Mercedes-Benz extends its support to various professional tournaments held across different tours worldwide.

As mentioned on the brand’s website, The brand also organizes MercedesTrophy, an invitational series where every year more than 60,000 amateur golfers from 60 countries participate.

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7. Adidas

Adidas is a multinational giant that specializes in sports clothing, shoes, equipment, and accessories. It has been actively engaged in sponsorships with various sports. The brand’s most lucrative deal in the golf world is with Xander Schauffele. The brand signed the endorsement deal with the golfer for a paycheck of $10 million.

Every brand wants to be associated with the winner, and hence they invest in attractive partnerships and endorsements with the golfers. What is your take on these lucrative sponsorships? Let us know in the comments below.


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Riya Singhal

569 articles

Riya Singhal is a promising golf writer at EssentiallySports. She was recently recruited in the latest round of ‘ES Draft’ as one of the young writers with a strong passion for golf writing. Despite being in her early days, Riya has already showcased exceptional talent in her coverage of the sport, with her article on Brooks Koepka's kind gesture towards a young fan after his Masters loss quickly rising to the top of the charts.

Edited By: Manaal Siddiqui