LIV Golf entered the scene not many years ago, and it has already taken modern pro golf into a frenzy with its bold members, the team structure, and vocal marketing. The last LIV season looked like a victory lap, with excited and louder crowds and interesting storylines. Players rallied for glory, and fans were left debating age-old tradition versus disruption. The breakaway league stood tall and by no means stayed on the margins.

And for now, it seems that things are moving again. LIV just moved to 72-hole events, and action continues to happen behind the scenes. This league looks ready for another change, stacking its roster and building toward OWGR relevance as the next season approaches.

Recently, an X post from Golf Lover UK gained attention. The analyst commented that LIV will add two players through its Florida qualifying event in January and that two more will come from the International Series. That’s four new players entering the league. Some golfers will drop off, creating real roster churn. He further suggested that this action could help support LIV’s push for OWGR status. LIV seems to refresh squads, deepen competition, and tighten structure.

Then, the update changed. The analyst showed three new trademark filings related to possible new teams. He said two names are likely to indicate new franchises, and one is a rebrand of the Fireballs.

In order to market and monetize each franchise, LIV has applied for trademarks for each name and logo under categories related to apparel and entertainment services. In other words, making and selling franchise merchandise, and also promoting, organizing, and running golf tournaments.

This update basically shows that LIV is swapping golfers like an ongoing draft. Players come and go, and the teams change in a really short time. That helps LIV appear more “official” to OWGR judges. Stronger squads and greater clarity over the structure boost their ranking case. Now, that signals a bigger global push. Looks like LIV is ready for its next iteration.

This affects the likes of Brooks Koepka, Bryson DeChambeau, Jon Rahm, and Joaquin Niemann. They must protect their spots as new talent arrives. Veterans could lose value if they slump. Team chemistry can reset with unexpected movement. New markets may shift attention away from current power squads. The next season could feel tougher than the last, especially with an India-linked team possibly entering the battlefield.

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LIV stars push for clearer pathways to majors as global footprint expands

LIV Golf is on the path of making a push for its global footprint, and certainly is not going to slow down its pace. Golfers are looking for bigger platforms, while majors watch carefully. The seismic shift to 72-hole events tells us that the change is serious indeed. The league is now growing beyond the status of a start-up. The platform is even wider.

LIV’s new global strategy now boasts more clarity to golf’s biggest platforms. Reuters was the first to acknowledge the move of four-round events starting from 2026, which falls in line with the format of major championships. This shift allows players to now withhold stronger arguments for major access. Meanwhile, LIV has carved and expanded promotion paths through the International Series. Top performers can receive LIV contracts without connections or politics.

In addition, many LIV players received exemptions to the U.S. Open and The Open recently. This new move very well proves that the majors can move, and pure talent would not go unrecognized. Jon Rahm and Bryson DeChambeau appreciated these moves on a global stage, agreeing that majors should have only the best in the world.

LIV is still on a mission to achieve full recognition. The stronger the qualifying routes, the more legitimacy of competition has. Major invitations only put the seal on player value.

With formats aligned and access improving, the line between tours will blur fast. The next era in golf feels global, blended, and unpredictable.