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LPGA Tour Makes a Significant Leap Towards Growing the Women’s Game

Published 11/18/2022, 1:07 PM EST

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via Reuters

In a recent attempt to grow the game of golf, LPGA Tour has decided to increase the prize money for 2023. It is at the pinnacle of women’s golf, at the moment.

The Ladies Professional Golf Association is not unknown to anyone involved in the world of golf. The American organization for female golfers has top names from the industry in its field.

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LPGA Tour Prize money for 2023 will blow your mind

It is a known fact that there exists a lot of disparity between the men’s and the women’s tours, especially when it comes to prize money and other such pay-related matters.

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Women, in all sectors, are known to face unequal pay for an equal amount of work. It stems from the clutch holds of patriarchy. This is the sad reality of the sports world on a whole. However, in a recent attempt, the LPGA has made moves in the direction to grow the game as well as remove this structural inequality involved.

In a recent announcement, the Ladies’ Tour has declared a purse of over $100 million for the 2023 LPGA Tour. This is a significant raise from the previous years.

 

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As is known, the 2022 LPGA purse record prize money was approaching $90 million. The increase of over $10 million dollars is a huge one, and will definitely grow Women’s golf.

via Reuters

It is high time we realize that it is so much harder for women in the world of sports to prove their worth. Proper institutional setup is the bare minimum that can be provided in order to make both the Tours stand on an equal pedestal.

Is the LPGA achieving the best of its potential?

As the problem of inadequate streaming of the events of the LPGA Tour continues, its potential for growth drops. This has been brought to light, time and again, by multiple players involved with the LPGA, including famous names like Jessica Korda.

The major problem is that of investment and the use of adequate technology when it comes to the broadcasting of women’s games. The disparity in pay is also not a hidden reality no one can deny.

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Recently, Lisa Cornwell criticized the Ladies’ Professional Golf Association for its inability to achieve the growth it potentially could.

She blamed the current TV contract being the reason why LPGA’s growth is stifled. According to her, the LPGA needs a network partner that empathizes with the motto LPGA stands for and gives it the right spot in media.

She said, “The LPGA Tour will never grow the way it could (or should) with this current TV contract. It’s stifling the women’s game.”

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What do you think about this LPGA update? Share your views in the comments section below.

Watch this story: Veteran LPGA golfer explains why the women’s game is struggling

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Written by:

Daiemah Malik

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Daiemah is a golf writer at EssentiallySports. Having been writing since the age of 12, she has had a keen interest in Golf. Daiemah admires Nelly Korda and Tiger Woods, and would love to see more women excel in the sport.
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Edited by:

Manaal Siddiqui

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