YouTube golf has exploded into a cultural phenomenon. Bob Does Sports commands over 1 million subscribers. Good Good Golf secured $45 million in funding just this March. Grant Horvat’s channel attracts millions of views each month. The Creator Classic at TPC Sawgrass alone reached 55 million users and generated 90 million impressions. These aren’t small numbers. They represent a seismic shift in how fans consume golf content.

Yet this growth hasn’t come without pushback. Rory McIlroy sparked controversy in March 2025 when he shared his perspective on the YouTube golf generation during his pre-Players Championship press conference.

Fast forward to a recent Tooms Golf YouTube video. Max Homa found himself mid-round when the host posed a pointed question. What did Homa think about Rory’s general attitude toward YouTube golf? The context was clear. McIlroy had previously stated his preference for watching high-quality competitive golf over YouTube content.

Homa didn’t hesitate. He acknowledged liking what YouTube golf creators do. Then he got to his main point. The six-time PGA Tour winner emphasized a fundamental point.

“If you could get one more kid into the game just playing, that’s like a win.”

He agreed with Rory’s personal preference. However, Homa saw a bigger picture. YouTube content offers something traditional TV broadcasts can’t match for younger audiences—accessibility matters.

“It’s so much easier to consume this than it is to sit for a kid than to sit and watch even 2 hours of golf on TV.”

The hosts questioned whether they’re actually inspiring kids to play golf. Homa stood firm. Getting just one kid into the sport counts as success. He then shared his deeper reasoning about golf’s value beyond entertainment.

“This game is great for like life. It teaches you about yourself.”

His conclusion carried weight. YouTube golf serves an essential purpose in growing the game. That’s why Homa called it “awesome.”

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The comments that started the conversation

Rory’s original remarks came on March 11, 2025. The four-time major champion faced three separate questions about YouTube golf creators during his media session at TPC Sawgrass. His responses remained consistent throughout. “I’m not of that generation. I’d much rather watch pure competitive golf. I’d much rather watch this golf tournament on Saturday and Sunday than watch YouTube golf.”

McIlroy clarified he wasn’t criticizing the medium. He simply stated his viewing preferences. “I’m happy for the people that enjoy it, but I enjoy something else.” Regarding the Creator Classic event held at TPC Sawgrass, McIlroy acknowledged its value for others. Still, he maintained his generational perspective. “It’s important for them, that’s good. Again, I don’t feel like I’m of the generation, but I can obviously see the intrigue.”

The timing proved notable. McIlroy made these comments the day before 10 YouTube creators competed at TPC Sawgrass. Grant Horvat eventually won the event with a score of one-over-par. The YouTube golf community responded swiftly. Robby Berger from Bob Does Sports posted a humorous video addressing Rory’s comments. His playful retort went viral.

“You don’t think that YouTube is competitive enough, Rory? Try being the first out of 10 in a 10-man scramble. You bite your tongue, McIlroy.”

Despite the mockery, Berger concluded genuinely. “Now with that being said, I would sell my soul to have you on the channel.” This wasn’t Berger’s first interaction with McIlroy. The two had crossed paths at a Florida gas station in January 2025. That awkward encounter ended with Rory leaving a cheeky Instagram comment about how well YouTube apparently pays.

The debate continues beyond these exchanges. McIlroy recently shared pointed words with Kai Trump, reigniting a discussion about traditional golf versus online influencers in the sport. Both perspectives hold merit. Rory values elite competitive golf. Max sees YouTube content as a gateway for new players. The sport has room for both viewpoints as it evolves across generations.