‘Nobody Was Purchasing Anything’: Despite Being World’s Richest Female Golfer, Annika Sorenstam Lamented Her Biggest Struggle While Building Her Business Empire in 2021

Published 01/17/2023, 10:00 AM EST

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Although the LPGA Tour is now rapidly gaining recognition, decades ago it wasn’t as widely known. And yet, in those days, one name that every golf fan knew of was Annika Sorenstam. The golf legend, through her career, made a huge name for herself, which she later used to grow her business after retiring from the sport. But things weren’t as easy as they are now. And she once opened up about the biggest challenge she faced while starting out.

Following her 72 LPGA Tour wins, Sorenstam decided to retire from golf and focus on the next thing in life. In her case, it was scaling her diverse business. Despite many difficulties along the way, she eventually made it, and now has a net worth of $40 million.

Annika Sorenstam explains the perilous business start


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The 10-time major winner retired from golf in 2008 after a splendid career. Being one of the most accomplished golfers on the LPGA Tour, Sorenstam’s name was her brand. She began expanding her business empire under the ANNIKA name. But her troubles began when external circumstances intervened in her business plans.


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In February 2021, Sorenstam sat down with Graham Bersinger. The host asked her about the biggest challenge she faced while transitioning from golf to business. The golfer didn’t need time to think about her answer. She stated, “When I stopped [playing] it was like economic crash at that time.”

Sorenstam explained that she was fresh off the course back then and high-spirited from being the number one female golfer in the world. But then, soon after her retirement, the economy was low and everything had taken a hit. the vast business portfolio of the Annika brand too, which included “designing golf courses,” “a golf academy,” “high-end wine,” and “clothing.” “Nobody was going anywhere; nobody was purchasing anything,” she added.

How did Sorenstam deal with the challenges?


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The Swedish golfer said that while dealing with such scenarios, one could do nothing but “adjust.” She stated that it was important to be agile and move ahead. “You just kind of have to adjust and, you know, move forward and think, okay, what do I do here?”

via Imago

The female golfing star explained that she looked at the problem as a rainy day on the golf course. “It’s like planning golf on a rainy day, you know,” she said. “You just can’t walk off the golf course.” Using the same beliefs as she did on the course, the LPGA Legend grew her business, becoming the world’s richest female golfer.


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Do you agree with the golfer’s way of facing business situations? Let us know in the comments below.



Written by:

Sheldon Pereira


One take at a time

Sheldon is a golf writer at EssentiallySports. He is a Business graduate from Christ University, with a degree in Finance and Accounting. He also has an experience as a Senior Audit Associate at an MNC, but his love for writing made him follow his dream and switch careers.
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Edited by:

Manaal Siddiqui