Although the LPGA Tour is now rapidly gaining recognition, decades ago it wasn’t as widely known. And yet, in those days, one name that every golf fan knew of was Annika Sorenstam. The golf legend, through her career, made a huge name for herself, which she later used to grow her business after retiring from the sport. But things weren’t as easy as they are now. And she once opened up about the biggest challenge she faced while starting out.

Following her 72 LPGA Tour wins, Sorenstam decided to retire from golf and focus on the next thing in life. In her case, it was scaling her diverse business. Despite many difficulties along the way, she eventually made it, and now has a net worth of $40 million.

Annika Sorenstam explains the perilous business start

The 10-time major winner retired from golf in 2008 after a splendid career. Being one of the most accomplished golfers on the LPGA Tour, Sorenstam’s name was her brand. She began expanding her business empire under the ANNIKA name. But her troubles began when external circumstances intervened in her business plans.

Trending

‘Thought Charlie Was the Real Deal’: Tiger Woods’s Son Taunted by Golf World as Rival Prodigy Steals the Show

April 19, 2024 11:30 AM EDT

Masters Horror Lands Jon Rahm & Co in Deep Trouble as Stubborn Greg Norman Refuses to Compromise

April 15, 2024 07:45 PM EDT

3 Major Takeaways From Jay Monahan’s Urgent Board Meeting at Hilton Head After Masters Setback

April 18, 2024 11:30 AM EDT

Meet Andreas Athanasiou: Nelly Korda’s Boyfriend and Talented Ice-Hockey Pro

September 18, 2023 08:00 AM EDT

Tiger Woods’s Drug Use Allegation: Breaking Down Ex PGA Tour Pro’s Claims

April 18, 2024 08:42 PM EDT

Get instantly notified of the hottest Golf stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

In February 2021, Sorenstam sat down with Graham Bersinger. The host asked her about the biggest challenge she faced while transitioning from golf to business. The golfer didn’t need time to think about her answer. She stated, “When I stopped [playing] it was like economic crash at that time.”

LPGA Hall of Famer Annika Sorenstam Was Forced To Come Clean After a Controversial Decision in 2021

Sorenstam explained that she was fresh off the course back then and high-spirited from being the number one female golfer in the world. But then, soon after her retirement, the economy was low and everything had taken a hit. the vast business portfolio of the Annika brand too, which included “designing golf courses,” “a golf academy,” “high-end wine,” and “clothing.” “Nobody was going anywhere; nobody was purchasing anything,” she added.

How did Sorenstam deal with the challenges?

The Swedish golfer said that while dealing with such scenarios, one could do nothing but “adjust.” She stated that it was important to be agile and move ahead. “You just kind of have to adjust and, you know, move forward and think, okay, what do I do here?”

The female golfing star explained that she looked at the problem as a rainy day on the golf course. “It’s like planning golf on a rainy day, you know,” she said. “You just can’t walk off the golf course.” Using the same beliefs as she did on the course, the LPGA Legend grew her business, becoming the world’s richest female golfer.

Watch This Story – Veteran LPGA Golfer Explains Why the Women’s Game Is Struggling

Do you agree with the golfer’s way of facing business situations? Let us know in the comments below.