‘Only the Beginning’ – Why Greg Norman Is Intensely Pushing for a New Golf Tour

Published 10/29/2021, 3:15 PM EDT


Greg Norman and his company have jumped in to save the dying Asian Tour. Norman has been named the CEO of the new LIV Golf Investments and a lot has been uncovered on the topic. There were always rumours floating around of Norman starting a rival tour. However, he recently opened up about where exactly this idea originated from.

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The LIV Golf investments statement reads, “Its remit is to holistically improve the health of professional golf on a truly global scale and support existing stakeholders to help unlock the sport’s untapped potential.”

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Moreover, the Saudi government is the majority share-holder. The company has made a 10-year commitment of at least $200 million to the Asian tour. Currently, the total funds for the Asian tour are a modest $20 million, while the PGA tour boasts of a $392 million purse in 2021.

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Greg Norman wanted to play golf across the globe

A much smaller tour boasting top players from around the world. The Australian 20-time winner on the PGA tour first introduced this idea almost 30 years ago.

According to golf.com, Norman first pitched the idea in the 1990’s to Deane Beman, former PGA Tour Commissioner. As per the PGA tour rules, it is mandatory for a golfer on the tour to play a minimum of 15 events every year to retain their privileges. However, this is exactly where Norman had a problem.

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He wanted to play fewer events in the US and instead, wanted to gain a wider experience. He preferred to visit different parts of the world, play there, and, in addition, collect appearance fees.

Norman believes this is justified and benefits both parties, the players and the fans. Apart from their passion for the sport, professional golfers play to maximize their earnings. And fans worldwide only dream of witnessing their heroes in action. So what better way than to create a tour which pays golfers to play around the world and attracts the best?

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The views on this topic are several and highly debatable. What are your views on it?

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Ishita Bhargava

251 articles

Ishita Bhargava is a Golf content writer at Essentially Sports. Currently pursuing her undergraduate degree from the Shri Ram College of Commerce, she has a keen interest in sports and fitness. When not playing or watching a sports event, Ishita can be seen spending time with her pets or binge-watching.

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