The golf and social media sensation, Paige Spiranac, made her mark on the course professionally in 2016. But it was not 2016 when she started to impress fellow golfers, she had been on the course since junior level. She won five tournaments on Colorado’s junior golf circuit including the 2010 CWGA Junior Stroke Play.

Interestingly, as a girl, Spiranac loved gymnastics and hoped to pursue the sport at a competitive level. But, after suffering from a twice-broken kneecap at the age of 12, she decided to try golf instead. Starting in 2016, she won her debut tournament, which was the Cactus Tour, by defeating the then-top amateur Hannah O’Sullivan. However, since then, she has been victoryless. Now that she has been away from the course for a while, she can only be seen on social media showcasing her game and practice with her glamour alongside.

Being away from the field did not affect the net worth of the golfer, as she managed to perform exceptionally on social networks. She was among the most googled individual golfers and the second most popular figure in golf in 2023. With more than four million followers on Instagram and over 1.5 million on TikTok, she has become an influential figure.

Initially, Spiranac’s best season earnings were $8000 in 2016, but now things have changed for the social media sensation. She now makes approximately $8477- $12716 for a single social media post on average, according to a study conducted by Vegas Insider, compared to Scottie Scheffler ($2,000 to $3,000 per post).

Paige said to SI Swimsuit earlier this year, “The most important thing [for me and my career] is seeing growth in the next generation. And so when I first started doing this, social media was still fairly new and there was no building really a brand online, it was just a traditional [career] path. And so I didn’t really know what I wanted out of this.” 

“But then to see someone like Livvy [Dunne] be even more successful and be able to capitalize at even a younger age, it just shows that it’s moving in the right direction for women, for women in sports.” Owing to this huge social media presence, Spiranac’s net worth has significantly got past contemporary content creators. Here is how she stands.

While golf creators like Rick Shiels ($1.74 million net worth) and Peter Finch ($374,000 net worth) also have strong followings and endorsement deals. But Spiranac has a unique mix of golf expertise, fitness content, and an engaging personality which has allowed her to achieve a higher net worth. Her estimated net worth of $3 million places her among the top golf influencers. However, all this brough the obvious: severe online scrutiny.

Earlier this year, In a question-and-answer session on her Instagram Stories, Spiranac was asked about the “hate” she receives online and how she deals with it. “I think I’m just desensitized to it because I’ve been doing it for such a long time now that I just don’t feel like people are all that mean even when they try to say mean things to me. I think it’s funny for the most part,” she had replied. Indeed, she had to make peace with it, because majority of her earnings come from endorsements, partnerships, and sponsored content. Let’s take a look.

Paige Spiranac’s endorsements, sponsored content, and more

Her charm and popularity on social media have been greater than her golf career. She has endorsed many brands of golf including Callaway Golf, Swag Golf, and 18Birdies. Also, she partnered with fitness brands like Lululemon, Women’s Health, and Sports Illustrated. The influencer-golfer is the brand ambassador of Garage Beer, Karma Tequila, X-Golf, and PointsBet USA. In an interview with Sports Illustrated about brands she supports, she said, “Find someone who aligned perfectly with your brand…’ That’s what I try to do with companies I work with.”

Paige Spiranac’s unique approach to supporting and encouraging other women through her social media makes her the perfect influence to follow. It is the reason she is the most-followed golfer (female) on Instagram. This helps her in earning the majority of her net worth. Spiranac’s income comes from post-earning and creator funds.

Her sponsored Instagram posts can reportedly range from $35,400 to $47,800 per post, depending on the engagement and the brands’ budgets. No surprise that Spiranac rivals Tiger Woods and Rory McIlroy in social media popularity. She is also fairly active on Passes, and from sharing useful golf information to promoting products, she can earn between $500,000 and $1 million annually from regular social media partnerships.

The special earning away from her profession is the major driver of her net worth. However, she also has her fair share of philanthropy as she supports charity organizations and is the brand ambassador of the Cybersmile Foundation. After the long break from the course, now fans expect her to come back. With her exceptional popularity, she will be the most cheered player in the course. Are you excited about her comeback? Share your thoughts on the influencer-golfer comeback in the comments section.