PGA Tour Commissioner Jay Monahan Kept a Strategic $3B Silence Over LIV Golf’s Future, Sending Waves of Worry Amidst Defectors

Published 08/23/2023, 6:28 AM EDT

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USA Today via Reuters

Amid the conclusion of the PGA Tour season at East Lake Golf Club in Atlanta this week, Jay Monahan was part of the press conference. Ahead of the Tour Championship, he answered and dodged many questions about the future of LIV golf.

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Beyond 2023, where the Saudi-backed league stands, will be determined next year in January. He was primarily considering the $3 Billion PGAT – LIV Golf merger. In a press conference, commissioner Monahan revealed an urgency to determine whether the circuit will remain part of the game. But he kept his silence over a critical follow-up question!

Jay Monahan dodges a vital question

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While indicating the urgency to decide whether LIV Golf will stay, Jay Monahan refused to indicate where he was leaning. As a matter of fact, he will have the final say in the decision as part of the new framework agreement with the Saudi Public Investment Fund.

The reporter asked him about the future of LIV in the next two, three, or five years in lieu of his plans for the PGA Tour. And Monahan spoke, I think there are a lot of questions that are specific questions that are going to come and have come to me as it relates — and have come to others as it relates to elements of what is in the framework agreement and elements of what we’re talking about.”

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Amid player’s frustration and the uncertainty that looms over the golf world, Monahan seemed determined on his stance. “I’m not going to talk publicly about them until we’ve completed those discussions and I can answer that question specifically and directly.”

Several LIV golfers, like Phil Mickelson and Sergio Garcia, have expressed no plans to return to the PGA tour. But the contemplation on the presence of the LIV tour itself certainly sparks uncertainty for them. Will their future be determined for them?

While the future of LIV Golf remains uncertain, Jay Monahan is confident about PGA Tour’s strong future. He hinted at lucrative deals and sponsorships with $10B in committed sponsorship revenue and $5B in media rights revenue.

What does the future look like for the PGA Tour?

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The framework with the Saudi PIF dominates most of the conversations concerning tour boss Jay Monahan. In the press conference, he said that they are confident about the future of the PGA Tour amid the merger.

In revealing the little details about what a positive outcome means, he spoke, “For fans, [a positive outcome is] for us to be able to use the capital to be able to invest back in our product. You know, to do things like further reduce commercial inventory in our broadcast, to further invest in our data businesses, to further invest in our media business, to potentially invest in entities and companies that we think are going to help us grow and diversify our fan base and the game.”

The potential media improvements might allow fans to see every shot live. The weekly production budget for the broadcast will be a compounding positive experience for the spectators. These changes will add to the experience of seeing and reading about golf and the entities involved. But that lack of clarity on LIV’s front is an issue in itself.

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What do you think will be the future of golf after the merger goes through? Let us know in the comments below.

Watch This Story | After a Successful LIV Golf Adelaide, $400M Worth CEO Greg Norman Set to Return to Australia With Another Big Announcement

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Written by:

Manya Jain

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Manya Jain is a promising golf writer at EssentiallySports. Despite being in her early days, Manya displays a strong passion for golf writing. The majors are Manya's forte, and their in-depth coverage is her creative fueling.
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Edited by:

Manaal Siddiqui

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