‘Ruffled the Feathers of a Monopolist’: Greg Norman Candidly Reveals the “Massive” Impact His League Had on PGA Tour and Its Players

Greg Norman is a former professional golfer from Australia who has enjoyed great success on the golf course and as a businessman. But, recently he is the most controversial man in the golf industry. 

Norman serves as the CEO of LIV Golf, and his involvement has helped to generate significant interest in the league. With Norman’s extensive experience and LIV Golf’s ambitious vision, the league has shaken up the golf world.

The emergence of the breakaway leagues has created a riot in the industry and especially among fans and athletes. Do you think the Kiwi agrees to that?

Greg Norman takes responsibility for the disturbance

The great white shark recently appeared on the People I (Mostly) Admire podcast with Steven Levitt. The economist introduced him as the CEO of LIV Golf, the organization whose big payouts have upset the people at the PGA Tour and also the golf legends Rory McIlroy and Tiger Woods.

Norman agrees to his description as well. He agrees that the emergence of LIV Golf has created a few disturbances in the monopoly of golf. “Yes, we’ve gone and ruffled a few feathers. But we ruffled the feathers of a monopolist. A monopolist who basically controlled the sport for 53 years.”

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Moreover, he believes that since the emergence of LIV Golf, the PGA tour has started to invest more in its players. “Since LIV came onto the scene, a massive amount of capital was injected back into the players on, on the P.G.A. Tour.” 

And the players should be thanking LIV Golf and the defectors for this change. “The players on the P.G.A. Tour should be giving a standing ovation to LIV, the league, and the players for stimulating this new injection of money.”

The 2-time major winner further explained that he tried to introduce some change in the game by proposing a world tour back in 1993-94, but that idea was shot down as well. He believes the PGA tour is just allergic to competition.

Norman defends the PIF investment 

The 68-year-old explained the Saudi Arabian sovereign wealth fund, a.k.a. The Public Investment Fund has been an active investor in many successful US based businesses, which includes Boeing and Facebook.

When examining the history and facts, it can be seen that the P.I.F. has invested in various sports. The sport industry is now considered as an asset, and the P.I.F. invests to receive a return on their investment. 

So, when someone tries to criticize Norman for PIF’s involvement in LIV Golf, he responds to them with some interesting facts. He explains to people that 23 sponsors of the P.G.A. conduct $40 billion of business in Saudi Arabia. In that case, the PGA tour has also been using the money from Saudi Arabia. 

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However, at the end of the day, the only thing that drives Norman is the success of LIV Golf, and nothing else matters.