Tiger Woods Impacted Not Just the Golf World, But the Trillion-Dollar Stock Market as Well

Published 08/27/2022, 7:17 AM EDT
Golf – The 150th Open Championship – Old Course, St Andrews, Scotland, Britain – July 12, 2022 Tiger Woods of the U.S. during practice REUTERS/Paul Childs

Tiger Woods might have contributed more to the world than people know. He currently plays for the PGA Tour and supports it against the LIV series. He recently came up with his new venture with Rory McIlroy, TGL, to save the PGA Tour. Woods is not just an amazing golfer, but he is a brand.

He is a self-made man who has reached incredible heights in the sports world and outside. In fact, he has impacted trillion dollars market.

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Tiger Woods makes the sport go global

When Tiger Woods won his fifth Master’s green jacket and his first major championship, the Golf world changed. His face was on the cover of every famous magazine and newspaper. Not just print media, he captured televisions, too. The TV rating reached so high, making it the highest-rated morning golf broadcast in 34 years.

Golf – The 150th Open Championship – Old Course, St Andrews, Scotland, Britain – July 15, 2022 Tiger Woods of the U.S. acknowledges the fans after holing on the 18th and finishing his second round REUTERS/Russell Cheyne

This achievement and drastic change made Woods a trillion-dollar personality. Nike’s long association with Woods finally paid off after that iconic match. According to S&P 500, Woods raised the market price in trillions.

After his success, Nike released a 51-second celebratory video, titled ‘Same Dream’. The video ad said, “It’s crazy to think a 43-year-old who has experienced every high and every low and has just won his 15th major…. is chasing the same dream as a 3-year-old.”

Nike’s Long Wait Was Over

After winning the championship, Woods was in the headlines, and his association with Nike, since 1996, finally paid off. The video by Nike received a huge unexpected response from the audience. It had 24.6 million views on Nike’s website, whereas it received 629,782 views on YouTube. This all happened in a very short span of time of a few days.

Golf – 150th Open Championship – St Andrews, Scotland, Britain – July 11, 2022 Team Woods’ Tiger Woods of the U.S. during the Celebration of Champions four hole tournament REUTERS/Andrew Boyers

Nike was happy and kept praising Woods for his performance. During an interview, Simeon Siegel (Instinet analyst) told The Post, “Tiger checks the box of what a brand looks for in an endorser, making plenty of headlines both good and bad.”

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Woods’ achievement worked great for Nike. Its investors moved the stock to $86.83 from $85 a share. Nike gained $4 billion by its valuation. Not just this, the athletic wear company also benefited from an estimated $22.5 million in brand exposure.

Watch this Story- Tiger Woods Extends His Beef With LIV Chief Greg Norman

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The champion, Woods, could pull back, and this benefited him as much as it did Nike. His achievement made him a billion-dollar celebrity. People kept watching the former hero winning back his position. 

Tiger Woods is definitely a legacy in the making, his contribution to the sport has made a mark in golf history and taken the sport to a global level, so much so that people who don’t follow the sport, know who Tiger Woods is and applaud his achievements.

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Saumya Yashawant

681 articles

A Commerce graduate who turned her passion into her profession, Saumya is a Golf writer at Essentially Sports. Having developed the love for the sport at a very young age, she watched Tiger Woods and caught inspiration from his legacy early on. Apart from Woods, she shares great admiration for her country's players like Vishwanathan Anand and Neeraj Chopra.

Edited By: Manaal Siddiqui

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