Here is the Whopping Million Dollar Income Shaun White Earns From his Sponsor Deals

Published 01/12/2022, 2:06 PM EST


When it comes to snowboarding, Shaun White is a force to reckon with. Showcasing his breathtaking skills across decades, he is regarded as the GOAT today. With 3 Olympic Gold medals, White is the most experienced snowboarder out there.

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As a popular name in the game, the Olympian gets a lot of endorsement deals. In fact, he earns millions each year from these signings and also has a lot of big-name sponsors.

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Shaun White knows business

Known as ‘The Flying Tomato’, White is the highest-paid snowboarder of all time. He is the winner of 3 Olympic Gold medals and has won a record number of X Games titles as well.

With his stellar performance and sheer consistency, it is no surprise that Shaun White has signed some of the biggest endorsement deals over the years. In 2009 itself, White signed a 10-year multi-million dollar endorsement deal with Burton Snowboards.

PYEONGCHANG-GUN, SOUTH KOREA – FEBRUARY 14: Shaun White of the United States celebrates after his third run during the Snowboard Men’s Halfpipe Final on day five of the PyeongChang 2018 Winter Olympics at Phoenix Snow Park on February 14, 2018 in Pyeongchang-gun, South Korea. (Photo by Cameron Spencer/Getty Images)

White has a huge list of endorsement deals and sponsorships. According to reports, he earns $2 million per deal. White, along with his brother, is also into designing various sporting gear.

Notably, Shaun White shares a great corporate relationship with the energy drink brand RedBull. Other endorsements include Hewlett-Packard, Target, Oakley, and Ubisoft.

The snowboarder also helped Oakley develop their signature goggles, which turned out to be a bestseller in the early 2000s.

White’s current net worth is a whopping $60 million. Out of this, he earns a massive $10 million every year just from endorsements. Part of this is also because of the high prize money he gets from his wins.

Investments and personal projects

Apart from all the big endorsement deals, White also has his own app called Downhill Dash. This app features various video games which can be played online.

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In fact, White’s first video game, ‘Shaun White, Snowboarding’ sold over 3 million copies worldwide. The athlete also launched his own clothing line, called WHT Space.

ASPEN, COLORADO – MARCH 21: Shaun White of the United States takes a training run for the men’s snowboard halfpipe final during Day 4 the Land Rover U.S. Grand Prix World Cup at Buttermilk Ski Resort on March 21, 2021 in Aspen, Colorado. (Photo by Tom Pennington/Getty Images)

White is also a minority stakeholder in Mammoth Resorts in Mammoth Mountains.

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Apart from being a snowboarder, White is also into skateboarding and music. Currently fighting for a place in Beijing, all eyes are set on Shaun as he prepares for his last Olympic outing.

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Richa Goswami

284 articles

Richa Goswami is a US Sports writer at EssentiallySports. As an adherent learner, she uses her journalistic persona to navigate through new skills. Richa has completed her schooling at Don Bosco.

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