In the modern age, cricket can be made available to watch on almost any platform. Broadcast has come a long way since the inaugural Cricket World Cup in 1975. For the ICC Cricket World Cup 2019, however, the ICC have put forward the broadcast and digital distribution plans. These plans will provide cricket fans from around the world, the chance to access the tournament across television, radio and digital media.
The idea has been wholeheartedly supported by the ICC’s Global Broadcast Partner, Star Sports. This year, the ICC Cricket World Cup 2019 will be broadcast live in 200 territories, courtesy 25 broadcast partners.
In India alone, the tournament will be play across seven regional language feeds. To that end, Star Sports recruited a team of 50 of the world’s best commentators. The languages used will be, Hindi, Tamil, Telugu, Kannada, Bangla and Marathi. In addition to that, 12 specific matches will also be broadcast in Malayalam via Asianet Plus. Star Sports will also broadcast the matches in English as well.
Also, since the advent of the modern age, live streaming services have been on the rise. In India, around 300 million people have access to digital streaming, courtesy Star Sports’ Hotstar platform.
From an audio point of view, live broadcast coverage will be brought o the viewers via a Channel 2 and India-based Sports Flashes collaboration.
Also, in an unprecedented move, the ICC has teamed up with Cineplexes across India, the UAE and Bahrain to broadcast live matches. In India, INOX will be screening a select few matches throughout the duration of the tournament.
In other words, the ICC is doing anything and everything in its power to raise the viewership numbers. This year’s world cup is expected to be the biggest one till date and the ICC are sparing no expense.
The ICC Cricket World Cup 2019 tournament begins on the 30th of May, with a few warmup matches being played from the 24th onwards. Speaking of warmup matches, in a first of it kind move, all of the warmup matches will also be broadcast.