Virat Kohli, Ravi Shastri and Rohit Sharma have unveiled India team’s new jersey with the Byju’s logo ahead of the first Twenty20 International in Dharamshala against South Africa. Byju’s, the Bengaluru-based online tutoring company was named as the sponsor of the Indian team jersey, replacing Oppo in July.
“The Board of Control for Cricket in India (BCCI) is pleased to welcome India’s leading education and learning app BYJU’S (Think and Learn Private Limited) as the official Team India sponsor from 5th September, 2019 until 31st March, 2022,” the BCCI had earlier said in a media release. “BYJU’S will be taking over all obligations of the current team sponsor OPPO mobiles India private limited (OPPO). BYJU’S will now be seen on the Indian team jersey from September 2019 when the home series against South Africa begins.”
— Cricket News (@cricketnews_com) September 14, 2019
The association with Oppo has ended after the recently-concluded West Indies series where India thrashed West Indies across formats. Oppo used to bid Rs 4.6 crore per bilateral cricket match that India play, and Rs 1.56 crore per ICC tournament or Asian Cricket Council match. However, according to TOI, Byju’s will continue to pay the same amount to BCCI.
Until 2017, it was Star which was much cheaper than the recent one. Star used to pay Rs. 1.92 crore for every bilateral series match and Rs. 61 lakhs for every match of an ICC event.
While discussing the association with the Indian cricket team, the Founder & CEO of Byju’s, Byju Raveendran, had said that they’re proud to be associated with the India team. He further added that Byju’s plays an important role in child development.
“We are proud to be the Indian Cricket Team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, BYJU’S has always recognised the critical role that sport plays in a child’s development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child’s heart,” he concluded.