YouTube has crowned an advert from Turkish Airlines featuring sporting sensations Lionel Messi and Kobe Bryant the ‘ad of the decade’ as part of the video website’s 10th anniversary celebrations.
The 2013 ad shows the footballer and the basketball player in a battle of selfies, traveling around the world to outdo the other’s snapshots to represent Turkish Airlines’ tagline – “Flying to more countries than any other airline”. The ad involving the legends of their respective games instantly grabbed the headlines and got great hits that year. Created by the agencies Crispin Porter, Bogusky and Starcom, the advert has been viewed almost 141 million times on YouTube.
Titled “Kobe vs. Messi: The Selfie Shootout”, the advert echoes an ad from the same company the previous year, in which the sports stars compete for a child’s attention on an airplane.