League of Legends: Mercedes-Benz to Sponsor eSports Title Ahead of Worlds 2020

Published 09/24/2020, 9:42 AM EDT


League of Legends is getting bigger than ever. Riot Games, the developers behind the multiplayer online battle arena, recently announced that Mercedes-Benz has become the exclusive automotive partner for the eSports title.

ADVERTISEMENT

Article continues below this ad

This deal covers three events, including the Mid-Season Invitational (MSI), All-stars, and the League of Legends World Championship. With Worlds 2020 approaching, this is a colossal deal for Riot Games.

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

Valorant How-To: A Simple Guide to Good Aiming

about 1 year ago

League of Legends and Mercedes-Benz have huge plans for the future

Mercedes-Benz has been sponsoring the League of Legends Pro League (LPL) in China since 2017. This recent deal extends its partnership to some other LoL eSports tournaments. The German car company will be the game’s first-ever presenting partner at every global event’s trophy ceremony.

In addition to this, it will create video content that includes branded content, devoted commercials, promotional artwork, and digital content on social media. Last but not least, it will facilitate transportation for professional rosters at major events.

Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot Games, seems pleased with this deal.

“As a company that has a deep understanding of the passion within the League of Legends community, Mercedes-Benz is the first automotive brand to fully embrace the esports world on a global scale”.

Naz is focused on improving the cultural impact of eSports and she is sure that brands like Mercedes-Benz can help do exactly that.

Even Mercedes-Benz will benefit from this partnership. The car manufacturer reportedly made 600 million yuan ($88.5 million) as an official partner in the 2017 League of Legends World Championship in China.

ADVERTISEMENT

Article continues below this ad

Worlds 2020 already seems like a huge hit!

League of Legends World Championship 2020, a.k.a. Worlds 2020 will take place in Shanghai, China from September 25. A total of twenty-two teams will participate in this event, out of which 18 are overseas teams. These teams reached Shanghai beforehand to complete their 14-day quarantine.

ADVERTISEMENT

Article continues below this ad

Surprisingly, Mercedes-Benz is not the only big name in the event’s sponsors list. Red Bull, Spotify, Bose, and Louis Vuitton are some other noticeable sponsors.

DIVE DEEPER

Valorant Launches Forced Name Changes For In-Game Riot IDs

about 1 year ago

Trending Stories

SHARE THIS ARTICLE :

ADVERTISEMENT

Aakrit Sharma

886 articles

Aakrit Sharma is an eSports author at EssentiallySports, and has written over 600 articles for their eSports division. He is an undergradate student at Delhi University. From getting chased by The Dahaka while playing Prince of Persia Warrior Within, to sweating his way up in ranked Apex Legends matches, he developed his consuming passion for the massive world of gaming and now writes about it with the same enthusiasm.

ADVERTISEMENT

ADVERTISEMENT