“Thrilled”: Sofia Kenin Announces Endorsement Deal Private Aircraft Brand Jet Token

Published 04/03/2021, 10:23 AM EDT
Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 11, 2021 Sofia Kenin of the U.S. in action during her second round match against Estonia’s Kaia Kanepi REUTERS/Loren Elliott

American tennis star Sofia Kenin has announced a commercial agreement with Jet Token powered by HondaJet.


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As part of the deal, the 2020 Australian Open champion will be the brand ambassador of Jet Token, a company that runs private aircraft services in the United States.

Sofia Kenin says she took a flight to Charleston on the ‘Elite’ HondaJet


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The current World Number 4 took to her official Twitter handle to announce the deal and even boarded one of the ‘Elite’ jets for a flight to Charleston, South Carolina.

The 22-year-old posted pictures of herself posing by a jet and one of the images also showed her boarding the aircraft.

Kenin tagged the images with a message that said, “Thrilled to announce my partnership as a brand ambassador with Jet Token powered by HondaJet.”

She added that more than the deal itself, she was delighted to have boarded the spanking, state-of-the-art private jet for the journey to Charleston.

“Even more excited that my first private jet flight is on the beautiful HondaJet Elite aircraft. We’re off to Charleston!,” the American wrote.

Sofia Kenin suffered a shock second-round exit at this year’s Australian Open

Coming into the Australian Open in the hope of a successful title defense, Kenin suffered a shock second-round exit at the hands of Estonian Kaia Kanepi. Kanepi dished out a dazzling display, overpowering the American for a commanding 6-3, 6-2 win.

She followed up her Australian Open loss with a round-of-32 exit at her next Tour event – the Phillip Island Trophy.

Sofia Kenin of the United States returns a volley during her Women’s Singles third round match against Ons Jabeur of Tunisia on Day Six of the 2020 US Open at USTA Billie Jean King National Tennis Center on September 05, 2020, in the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)

Hoping to reboot and set her Tour campaign back on track at the prestigious Miami Open, the American bowed out after losing her round-of-32 clash against Tunisian Ons Jabeur.


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She had come into the match on the back of a nervy three-set win over German Andrea Petkovic in the previous round.


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After dropping the hard-fought opening set, which went to a tie-breaker, Kenin rallied to win the next two sets and take the match 6-7 (6-8), 6-1, 6-3.


Priyabrata Chowdhury

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Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.