Microsoft’s U-Turn on Xbox Live Price Hike Incentivizes Call of Duty Fans to Unite Against Activision

Published 01/24/2021, 9:40 AM EST


Microsoft had recently announced an increase in prices for the Xbox Live Gold membership. However, the severe backlash from the Xbox community compelled the console giant to admit its mistake and reverse its decision. Furthermore, it led to free-to-play titles being playable on Xbox consoles without a Live Account.

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Apparently, these developments have further motivated other communities to stand up to their respective developers. One of the most noticeable names on this list is the Call of Duty community. It seems like players around the world now look forward to collectively addressing Activision on several glaring issues.

Call of Duty Warzone has had several game-breaking glitches since its release, and the demands for an anti-cheat haven’t made any  difference yet. On the flip side, Black Ops Cold War’s strong skill-based matchmaking (SBMM) system, unbalanced score streak system, and aim assist have also been highly debated topics.

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Last, but not least, there have been regular complaints regarding Modern Warfare’s meta, sound design, and maps.

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A post on r/blackopscoldwar talked about these issues and requested the community to come together:

The COD community needs to stand up to Activision just like the Xbox community did with Microsoft and their proposed price hike. from blackopscoldwar

The response to the aforementioned Reddit post contains several contrasting opinions. While a lot of fans agree with it, others question the viability of this approach. This faction believes that Call of Duty Modern Warfare, and Black Ops Cold War have been highly profitable for the franchise, and it’s unlikely that the developers will make any changes.

Can content creators help Call of Duty fans to pull off something like Xbox users?

A ray of hope for the Call of Duty community is popular entities giving constructive criticism to the developers. This includes pros like Formal and content creators like SypherPK who have openly talked about SBMM in BOCW and hacking in Warzone, respectively.

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Most recently, YouTuber Blame Truth – The CODfather even claimed that Treyarch has abandoned Black Ops Cold War altogether.

Activision hasn’t been too interactive with the fans regarding these issues up till now. To worsen the situation, developers like Infinity Ward and Treyarch have also followed a similar path.

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Hence, it is safe to assume that the last resort to bring about the desired changes in the latest Call of Duty titles requires the casual players, pros and content creators to pose a united front.

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Aakrit Sharma

843 articles

Aakrit Sharma is an eSports author at EssentiallySports, and has written over 600 articles for their eSports division. He is an undergradate student at Delhi University. From getting chased by The Dahaka while playing Prince of Persia Warrior Within, to sweating his way up in ranked Apex Legends matches, he developed his consuming passion for the massive world of gaming and now writes about it with the same enthusiasm.

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