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For decades, he instilled terror in the hearts of opponents worldwide, dominating the ring with unparalleled force. Now, the man who once dominated the heavyweight scene with his lightning-fast knockouts is entering a whole new arena. This time, his opponent isn’t Holyfield or Lewis—it’s something far more elusive and universally frustrating: inflation.

The former undisputed heavyweight champion is stepping into the ring without gloves for this fight. Instead, he wields a different kind of strength—economic empowerment. Teaming up with e-commerce disruptor ChaChing, the Brooklyn-born icon is leading the charge on a new online shopping platform called Price Fighter—a daring move to combat the rising living costs that everyday Americans face. Tyson has stepped up as the face of this crowd-powered initiative, delivering a serious financial uppercut to the people, as first reported by Retail Dive on July 11, 2025.

“Growing up, money was tight for my mom and me; having an extra $500 a month would have been truly life-changing,” Tyson said in a statement to Retail Dive’s Nicole Silberstein. “Americans are getting hit with rising prices, making everyday living harder than ever. That’s why I’m proud to introduce Price Fighter powered by ChaChing—to pass along as many savings as possible to those who need it most.”

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But how does it actually work? That’s where the knockout punch lies. As detailed by Chain Store Age journalist Dan Berthiaume on July 10, Tyson’s co-founded platform redirects seller fees—traditionally gobbled up by tech giants like Amazon and Meta—back to the customer. Merchants pay a flat 5% fee to ChaChing and can choose how much extra they want to offer shoppers. This model allows consumers to earn up to $500 a month, totaling $6,000 a year, directly deposited to their cards or bank accounts. The more people who buy from the same store, the more the cashback scales up—making Price Fighter a unique crowd-powered retail weapon.

ChaChing’s founder and CEO Max Sugrue believes there’s no better partner than the boxing legend himself. Speaking to Retail Dive, Sugrue explained: “Mike Tyson is the perfect partner to lead this fight. Together, we’re recycling the excessive advertising costs that drive up consumer prices directly into real financial relief—benefiting the people who need it most.”

And Tyson, never shy to deliver a verbal jab, summed it up to Chain Store Age with brutal honesty: “Big Tech takes a huge cut of every sale… families need every dollar—they’ll love you for giving them their money back and not giving it to trillion-dollar companies.”

In a sport where pride often outweighs paychecks, Mike Tyson is proving that sometimes the stakes extend far beyond the ring—as he circles back to a playful yet pricey bet with Jake Paul following Katie Taylor’s latest victory.

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Can Mike Tyson's Price Fighter really deliver a knockout blow to inflation for American families?

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Mike Tyson reminds Jake Paul of million-dollar dinner debt after Taylor’s win

There are punches, and then there are paybacks—and Mike Tyson just landed a verbal uppercut that might sting more than any right hook. After backing Katie Taylor in her historic trilogy bout against Amanda Serrano, the 59-year-old boxing legend didn’t just enjoy a win from the sidelines—he placed a cool $1 million bet on it, with an extra side of dinner on the line. And now, Tyson wants what’s his.

Jake Paul, who’s become as known for bold bets as for his boxing promotions, was firmly in Serrano’s corner. Ahead of the fight, the YouTuber-turned-promoter wagered $1 million on his star fighter to close the trilogy strong. But Taylor, ever the ring general, edged out a narrow majority decision win, completing a clean 2-1 sweep in the trilogy and reaffirming her place in boxing’s elite. She didn’t just win the fight—she may have unwittingly stirred up one of the sport’s most expensive dinner tabs.

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As the final bell rang and the decision was read, Tyson wasted no time cashing in. The former champ took to X, firing off a playful—but pointed—reminder: “Congrats to @KatieTaylor and @Serranosisters on the trilogy fight on Netflix. @jakepaul see you at dinner to collect my million!” It was a tweet that packed as much flavor as whatever’s going to be on Jake’s eventual dinner plate.

For Tyson, this wasn’t just about the money—it was about backing the right fighter. “A bet’s a bet” rings loud in the fight world, and Tyson’s tweet was as much a victory lap as it was a receipt. As for Paul? Whether he ends up paying in cash, calories, or both, one thing’s clear: Iron Mike hasn’t lost his appetite for a good wager—or a steak dinner.

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Can Mike Tyson's Price Fighter really deliver a knockout blow to inflation for American families?

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