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MLB, Baseball Herren, USA NLDS-San Diego Padres at Los Angeles Dodgers Oct 5, 2024 Los Angeles, California, USA Los Angeles Dodgers designated hitter Shohei Ohtani 17 reacts after scoring a home run in the second inning against the San Diego Padres during game one of the NLDS for the 2024 MLB Playoffs at Dodger Stadium. Los Angeles Dodger Stadium California USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xKiyoshixMiox 20241005_map_ma1_79

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MLB, Baseball Herren, USA NLDS-San Diego Padres at Los Angeles Dodgers Oct 5, 2024 Los Angeles, California, USA Los Angeles Dodgers designated hitter Shohei Ohtani 17 reacts after scoring a home run in the second inning against the San Diego Padres during game one of the NLDS for the 2024 MLB Playoffs at Dodger Stadium. Los Angeles Dodger Stadium California USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xKiyoshixMiox 20241005_map_ma1_79
In just one week, the entire country of Japan will come to a standstill for a monumental moment. Japan will open the doors to Major League Baseball as the Chicago Cubs take on the Los Angeles Dodgers. The regular season games will begin on March 18-19 at the iconic Tokyo Dome. For Japan, this is a sweet homecoming. Five of Japan’s favorite baseball sons will return to their native country. And one of the faces the country is most excited to welcome is, of course, Shohei Ohtani – the Babe Ruth of modern baseball in America, no wait, the world.
The Ohtani effect hits Tokyo
If baseball had a king, it would be Shohei Ohtani. His two-way dominance has turned him into an international superstar. No one can forget how he made his way toward the 50-50 club like it was a walk in the park. And his significance in Japan? Well, in the country where Yomiuri Giants, winners of 22 Japan Series titles, take a backseat to the Dodgers, there is no denying Ohtani’s sheer effect.
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The MLB Tokyo Series is feeling more like an All-Star Game meeting the homecoming parade. “It’s going to be insane. It’s going to be like Justin Bieber times 10 over there,” expressed Tyler Glasnow. And MLB is already geared up for the biggest showcase. Ohtani is heading alongside other Japanese-born icons, from Yoshinobu Yamamoto, Roki Sasaki, Seiya Suzuki, and Shota Imanaga. It’s going to be a cultural milestone. Just think about when Charles Leclerc won in Monaco last year—YES—that big!
The demand is also going off the charts. Tickets on the resale market are starting at $2,000 for Game 1 and $1,500 for Game 2. But to ensure everyone in Japan has a view of the spectacle and craze of Ohtani, MLB has come up with ways. The games will be broadcast in primetime in Japan and on Amazon Prime Video too. It will also be shown in over 150 movie theaters across the country.
Yeah! Tokyo is buzzing with the baseball fever.
What’s your perspective on:
Is Shohei Ohtani the greatest global ambassador baseball has ever seen, or is there someone better?
Have an interesting take?
There is a three-story baseball-themed attraction right at Shibuya—dedicated to the Los Angeles Dodgers winning the championship. This is not just baseball anymore; this is a national event.
Why is MLB betting on Japan?
Japan is not just another stop in MLB’s global tour. It is baseball’s second biggest market, where the sport is ingrained into their culture.
Major League Baseball already has a huge following, and now it’s only growing stronger. Thousands of tourists make their way to LA just to watch Ohtani. Now, the league wants to improve its global footprint—starting with Japan. And it makes sense. First, the Japanese-to-MLB pipeline is booming. There were just seven Japanese players in MLB back in 2022. Now in 2025, there will be 12. The latest is Roki Sasaki, who took America’s baseball world by storm.

Also, the 2024 World Series, won by the Los Angeles Dodgers, drew record numbers from Japan. It even rivaled their own Japan Series. Plus, MLB has been trying its hand at being all-international, going to London and even Mexico. However, in the UK, baseball is a niche sport, and in Mexico, soccer dominates. But Japan has its own baseball culture. They already have Nippon Professional Baseball, the country’s domestic league – one of the best in the world. But at the heart of the expansion is, of course, the business opportunity.
Sponsorships for the Tokyo Series are expected to surpass the Seoul games by 240%—a head-turning number, indeed. It will be one of the most profitable events in MLB history. Plus, Shohei Ohtani is a stepping stone forward because of his popularity. From his dog decoy throwing the first pitch to his gameplay or him announcing that he and his wife are expecting—news about him is like wildfire. Shohei Ohtani is MLB’s ultimate global ambassador. It’s no surprise that Fanatics are capitalizing on his star power with their latest MLB World Tour Tokyo collection. Their jersey, which is priced at $154.99, is flying off the charts. For Japanese fans, this jersey is a sense of pride. And this expansion is only the beginning.
Sports Leagues are going global like never before
Sports isn’t just about the home crowd or the national rivalries anymore. It’s about the global business, and it’s not just MLB that wants a bigger slice of the international pie. The NFL, the NBA, and even combat sports are going all in on worldwide expansion.
Now the NFL has been flirting around with the idea of international games for years. Finally, in 2025, the league is planning to host not one but eight games outside of the US. The first-ever matchup is set to be in Ireland. Then, the Pittsburgh Steelers are also expected to play at Dublin’s Croke Park. This is the return to Ireland for the first time since 1997—so a huge feat. But that’s not the end of it, as the league will be in Berlin and Madrid since they have a strong presence in London. They are no longer going to just test the waters; they are laying the groundwork.

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Feb 15, 2025; San Francisco, CA, USA; NBA commissioner Adam Silver speaks in a press conference during All Star Saturday Night ahead of the 2025 NBA All Star Game at Chase Center. Mandatory Credit: Cary Edmondson-Imagn Images
The NBA is getting rather ambitious. Commissioner Adam Silver has dreamed of an NBA Europe league, and it seems that dream is finally going to turn into reality. Reports do suggest a multi-year deal with City Football Group, the one behind Manchester City. The idea is to bring regular-season NBA games to Manchester’s $458 million Co-op Live Arena. But then again, that’s just the start; the league is eyeing London, Paris, and even Berlin next. They want to follow the model of European soccer giants like Barcelona and Real Madrid. The biggest challenge is convincing NBA owners to buy in. If they move past the hurdle, then this plan could launch in 2026 itself!
And then there is combat sports, where Dana White, who has spent years calling boxing broken, is now in the works to fix it. And they are backed by Saudi Arabia’s deep pockets. White wants to run boxing like the UFC, where fighters have to earn their way up.
And all this proves one thing—sports is no longer a regional business. Global commerce and technology are only making things easier. Everything from streaming services to social media and AI-powered fan engagement has removed the barrier that kept these leagues in their home countries. Right now, sports are changing, and the league has to adapt. Those that don’t, will be stuck on the sidelines—but MLB won’t be one of them.
Global expansion is here to stay for MLB
It is a guarantee that the Tokyo Series will be a success. And when it is, it could set the stage for even bigger moves internationally. Can Japan finally get an MLB expansion team? Well, it’s not out of the question. Chris Marinak, MLB’s chief operations and strategy officer, sees a possibility of international expansion. “Bringing MLB international games to Japan is a great way to engage the market and get fans in Asia excited about baseball. …Having our premium product in prime time windows in Asia creates engagement opportunities for fans.”

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MLB has already established partnerships with NPB, including serving as the league’s official stats provider for the season. The two leagues have also worked closely for player development and other business collaborations. Marinak said, “We find it to be a really symbiotic relationship, where we both work to prop each other up. And we think that’s the best opportunity to grow the game of baseball globally.” Seems like MLB is not a dying sport anymore and the league is expanding everywhere to prove itself, with Japan at the forefront.
However, global reach doesn’t mean the MLB is looking for a quick payday and leaving. The league is focused on long-term growth. Hence, they are working with partners to create a sustainable engagement and something more than just the hype of an occasional game. From year-round media partnerships to the MLB Dream Cup, the goal is to keep baseball relevant even when MLB teams or Ohtani are not physically there. “When we’re not [in a market] with a game or a series, we have other opportunities for partners to engage.” This holistic approach is what sets MLB apart.
While other leagues shuffle to find their footing, MLB is already using Japan’s current fan base to deepen its footprint. So, don’t miss history in the making! Watch as the Cubs and Dodgers bring MLB to Tokyo on March 18-19.
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Is Shohei Ohtani the greatest global ambassador baseball has ever seen, or is there someone better?