Brandonbilt Saga Continues as LGBCoin Threatens a Lawsuit Against NASCAR

Published 01/05/2022, 6:16 AM EST
Oct 10, 2020; Concord, North Carolina, USA; NASCAR Xfinity Series driver Brandon Brown (68) leads Justin Allgaier (7) during the Drive for the Cure 250 at Charlotte Motor Speedway. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

Earlier this year, Brandon Brown’s team, Brandonbilt Racing, ‘confirmed’ a new primary sponsor. To be precise, he linked up with LGBCoin, which is based on the infamous ‘Let’s Go Brandon’ chants. The Xfinity team even revealed the 2022 paint scheme and assured that they got the green light from NASCAR.

Interestingly, the officials denied such a claim and insisted that the outfit did not have all of the necessary permissions. Naturally, the situation has seemingly spiraled out of control, with both sides reporting different stories. Brandonbilt Racing claims to have permission, while the authorities are saying otherwise. If the team wins the argument, Brandon Brown will drive a red, white, and blue liveried car with the LGBcoin logo on the #68 machine.

According to some reports, “Brandon Brown went through proper NASCAR approval process and received formal written approval. If NASCAR revokes approval, we will bring suit upon them on behalf of all LGBCoin HODLers who were damaged by their reliance on NASCAR written approval & cancel NASCAR”.


Article continues below this ad

What does the NASCAR rule book say about sponsorship?

As per Xfinity regulations, the officials have the authority to refuse a competitor’s participation. The rule says, “NASCAR may refuse to permit a competitor to participate in an event. If NASCAR determines that any advertising, sponsorship or similar agreement to which the competitor is or will be a party. Is detrimental to the sport, to NASCAR, Series sponsor, or to the promoter for any reason, including without limitation, the public image of the sport.

BROOKLYN, MICHIGAN – JUNE 08: Brandon Brown, driver of the #86 Vero Chevrolet, walks to his car during qualifying for the NASCAR Xfinity Series LTi Printing 250 at Michigan International Speedway on June 08, 2019 in Brooklyn, Michigan. (Photo by Logan Riely/Getty Images)

Additionally, if a particular decal, sponsor, or livery has not been approved, teams should not use them. For approval, the team crew chief needs to submit the entry to the headquarters prior to the event. Furthermore, the sport may choose not to approve of any design, through their own discretion and all parties must accept. In light of this, the sponsor could try and sue the sport, as they have ‘proof’ of the approval.


Fresh Twist in the Viral Brandon Brown NASCAR Sponsorship Saga

5 months ago



Dhruv George

12934 articles

Dhruv George is a senior Motorsports author for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.