Bubba Wallace Could Drive the No. 23 in 2021 as Trademark Registrations Reveal Key Details

Published 10/18/2020, 8:30 AM EDT
Sep 27, 2020; Las Vegas, Nevada, USA; NASCAR Cup Series driver Jimmie Johnson (48) races for position along side driver Bubba Wallace (43) during the South Point 400 at Las Vegas Motor Speedway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Soon after the initial excitement of the announcement by Michael Jordan and Denny Hamlin of their new NASCAR team, with Bubba Wallace as their driver, the focus shifted to the finer details of the association. Two of those being the name of the new team and the number of Wallace’s car.

It is no secret that the number is expected to be 23. This is because of Jordan’s tryst with the number during his illustrious NBA career. Aas per new information that has come to light, the number and the team name might soon be official.

What we know about the potential car number and team name

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As per reports, a company going by the name of 2311 Racing LLC has filed an application for trademark registrations for the name 23XI Racing and the number 23. The address of the North Carolina-based company is of a particular ‘The Sacks Group’. Jordan himself is a client of the company.

Sep 27, 2020; Las Vegas, Nevada, USA; NASCAR Cup Series driver Kurt Busch (1) leads driver Bubba Wallace (43) during the South Point 400 at Las Vegas Motor Speedway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

Teams usually file these details for possible team names and car numbers.

With this, it seems like a matter of time before the information is officially out and registered with NASCAR. The name ’23XI’ incorporates Jordan’s jersey number and Hamlin’s car number (11).

Big opportunity for Bubba Wallace to associate with No. 23

Soon after the announcement of the team’s formation, Jordan had expressed that the decision on the car number is solely Wallace’s. “At the end of the day, I want him to have his own identity. If he chooses to drive that number (23), great! If he chooses another number, that’s great as well.”

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Having said that, not many would give up the opportunity to associate with the number 23. Especially when Jordan himself is directly involved in the process.

There the also high anticipation that Wallace will end up driving a Toyota car next year. Hamlin and Jordan both said recently that they are working with Joe Gibbs Racing on a deal. Joe Gibbs himself recently said he sees Wallace winding up in a Toyota.

Sep 27, 2020; Las Vegas, Nevada, USA; NASCAR Cup Series driver Denny Hamlin (11) leads driver Joey Logano (22) and driver Kyle Busch (18) during the South Point 400 at Las Vegas Motor Speedway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports | Reuters

Hamlin and Jordan are also highly motivated to give Wallace race-winning equipment. They expect great results from the talented youngster.

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Aayush Majumdar

1006 articles

Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.

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