Bubba Wallace Drumming Up Plenty of Sponsors After Black Lives Matter Stance

Published 06/14/2020, 6:13 AM EDT

As the Black Lives Matter movement gains momentum, Bubba Wallace has become the face of it for NASCAR. During the previous race, the African-American drove his Number 43 car with a revamped livery paying tribute to the BLM movement. Clearly, many have stood by the 26-year old, including Richard Petty Motorsports team owner, Andrew Murstein.

Murstein also revealed that the team is “getting a ton of interest in sponsorships from all of this exposure”. The news gets even better for Wallace, as the team plans to renew his contract for the 2021 campaign.

Murstein told Sports Business Journal. “We plan on running Bubba in the famous 43 next year and hopefully for many years to come. Bubba in his own special way is a great ambassador for the sport.”

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Bubba Wallace will be very hot property

Back in July 2018, Wallace signed a two-year extension to remain with Richard Petty Motorsports through 2020. This season, Wallace recorded two top 10 finishes in 2020 NASCAR Cup Series events. However, he has gained a lot of recognition for his impact off the track, especially in the wake of George Floyd’s death.

NASCAR created history when Bubba Wallace became the only African American driver racing at NASCAR’s highest level. In light of the rampant racial issues, he has been among the most vocal drivers in support of the Black Lives Matter movement.

Meanwhile, Murstein is constantly pushing for more diversity and Bubba Wallace is the key to everything. He said, “When we bought RPM, Richard had a similar objective and focus as I did which was to improve performance and bring diversity to the sport. I remember at the press conference I made that objective clear. It’s a major major sport but the athletes and the fan base were not as diverse as other sports. I wanted to focus on changing the image of NASCAR and give everyone the same opportunity to succeed.”

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Dhruv George

13078 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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