Bubba Wallace Expresses Goals of Becoming a Household Name ‘On the Track’ in 2021 NASCAR Season

Published 12/16/2020, 8:46 AM EST
FONTANA, CALIFORNIA – FEBRUARY 29: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, stands by his car before qualifying for the NASCAR Cup Series Auto Club 400 at Auto Club Speedway in Fontana, California. (Photo by Katelyn Mulcahy/Getty Images)


With every passing day and week, the picture of 23XI Racing becomes clearer. This past week, the team revealed the five ‘founding partners’ who will support them and their driver Bubba Wallace in the new project.

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As the team formation continues to fall in place, it gives Wallace further clarity about his future within the team and in the sport. For the African-American star driver, the focus can now finally shift to racing as he aims to stake a claim in the top draw of the NASCAR Cup Series.

Wallace’s 2020 season was dictated by off-track incidents, making him a household name. He now hopes to remain a household name but wants all the talk about him to revolve around his performances as a racer.

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SPARTA, KENTUCKY – JULY 12: Bubba Wallace, driver of the #43 Victory Junction Chevrolet, races Denny Hamlin, driver of the #11 FedEx Freight Toyota, during the NASCAR Cup Series Quaker State 400 Presented by Walmart at Kentucky Speedway in Sparta, Kentucky. (Photo by Jared C. Tilton/Getty Images)

One thing that motivates me to get next year going is that I became a household name off the racetrack,” Wallace said during a recent interview. “And it’s like, man, I want to become a household name on the racetrack. For the success we have,” he added.

Bubba Wallace knows the pressure of expectations on him

Wallace will not just race for a new team, but one owned by two big names in the world of sports. NASCAR Cup Series superstar Denny Hamlin and NBA legend Michael Jordan have already set high standards for their new team. And Wallace recognizes the pressure on himself going into 2021.

“There’s a lot of pressure on me to go out and perform and compete, so I’m excited about that,” Wallace expressed.

While things that happened off the race track in 2020 were difficult to handle, the way he dealt with them showed the mental resolve Wallace possesses. That will certainly hold him in good stead for the upcoming challenge.

DAYTONA BEACH, FL – JULY 05: Bubba Wallace, driver of the #43 U.S. Air Force Chevrolet, stands by his car during practice for the Monster Energy NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway on July 5, 2018 in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)

Wallace exudes confidence in his abilities

“I think if you look at everything that was thrown at me this year, I can just up about manage my way through any rough traffic and handle the weight of that,” Wallace said further.

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The sponsorship announcement is a big step for the new team. Hamlin himself recently expressed goals of making the playoffs this season, further showing how much the team trusts Bubba Wallace to deliver.

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For a driver who is yet to win a Cup Series race, there are high expectations. With better equipment and with Wallace’s confidence, it will be quite interesting to see the momentum he creates.

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Aayush Majumdar

1006 articles

Aayush Majumdar is a NASCAR content strategist, a Tennis Writer, and a sports analyst at EssentiallySports. He is well-tenured as a tennis and NASCAR writer, with over 900 articles across both sports. After pursuing a Post Graduate program in Sports Management, Aayush explored various roles in Sports Media, including a Sports Reporting role at a leading English daily.

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