At long last, fans can bid adieu to Fox Sports’ NASCAR broadcast for the 2025 season. Replacing it for the next five races is Amazon Prime, which is making its debut as a NASCAR broadcaster. What may attract fans even further is the fact that Amazon roped in Dale Earnhardt Jr. as a commentator. This is obviously a stroke of genius because Dale Jr. is extremely popular in the community, and his association with the new media partner is a sign of a change in how the NASCAR audience will view the sport on the streaming platform.

There was a time when Big FOX used to do the heavy lifting alongside NBC. Gone are the days when Michael Waltrip’s energy and enthusiasm would lure the fans into the sport. Although the sport changed drastically, FOX seemed to operate as if it were in the 2000s. With cartoon graphics and untimely commercial breaks, FOX had become increasingly frustrating for the fans, who couldn’t wait for NBC to take over. Although Kevin Harvick’s insights about Gen 7 car and presence were a good addition, Mike Joy isn’t getting any younger and Clint Bowyer isn’t the most preferred voice in the booth. A change was imminent, and fans got it through Amazon Prime Video.

Even Dale Jr., who doesn’t like to weigh in on the debate about which network is the best in terms of NASCAR coverage, couldn’t help but tip his hat at Prime Video.

From NBC to Prime Video, Dale Jr. leads NASCAR’s new adventure

“I think we’re going to have some pretty interesting content for people to enjoy. There’ll be some ways that I say this carefully because I don’t think that one TV partner is better than the other. I don’t think you’ll ever have that conversation publicly. I know that Amazon will bring some new ideas, just time anybody. You get a new crew chief, they come in and say, ‘Hey man! It’s something I’ve been doing on my car. Let’s try it on your car, let’s see what you think.'” Dale Jr. said on the Dale Jr. Download.

Apparently, this isn’t Amazon’s first rodeo in terms of sports broadcasting. As it turns out, the popular streaming service has covered the NFL before, and Dale Earnhardt Jr. was a fan of that broadcast. According to him, there will be a lot of changes that fans will visibly see. They are ending the era of full-screen commercials and will show them in the double-box format, which is a huge relief for the fans. They had to rely on Bob Pockrass’ tweet to know about the incident or a crash and wait for the replay later.

“We’re fans first and foremost, so it’s something we’ve wanted for a long time. We’ve done research to confirm this is something fans want, and we want to avoid the frustration of a full commercial airing while something happens on the track and fans miss it.” Prime Video stated. Not to forget, they are also going all out with documentaries. A new Dale Earnhardt documentary, followed by Kyle Larson’s project on his Double. So they are going the extra mile to make things right for the fans. But this new partnership doesn’t mean Dale Jr. doesn’t appreciate FOX or NBC. In fact, he was on the FS1 booth getting in the flow for his Prime Video debut.

“I think you’ll have fun and be interested, happy to see what’s going to happen. I’m anxious to get in the booth, get to work. Been a long time since I’ve actually called a Cup race. I did the Late Model stock car race with Harvick and Eric which was also on Flo and FOX Sports 1. So that was neat to work with the FOX Sports group, a little bit, briefly. Everybody there at the FOX compound was extremely nice, just a great group of people and I thought we had a lot of fun with the CARS Tour events at Wilkesboro.” Jr. added.

Well, it is going to be exciting to see how Prime Video will present the NASCAR race for the coming week. But, as Dale Jr. mentions, there are a few bells and whistles you should know about before heading into the Coca-Cola 600.

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Amazon Prime on NASCAR features you should know about

Thanks to access to Next Gen car and SMT data, the AWS system plans to showcase real-time data insights on the screen for the fans during the race. This is something similar to the F1 experience, where fans can know performance on the car, race strategy, and predictive analysis. It has to be noted, all the talent will be on the racetrack; no one will be stationed in a remote working set-up, which again is a huge plus.

The most unique feature is the “Shop the Race” feature, which allows the viewers to buy NASCAR gear live while watching. Using the Amazon app, fans will get access to a list of curated merchandise, but the catch here is that the fans will need a Prime membership to access this feature. The good news is that you can choose monthly or yearly plans, and there’s even a 30-day free trial.

Remember all five races, The Coca-Cola 600, Nashville, Michigan, Pocono and the Mexico City race will be available exclusively on Prime Video. With the talent and the resources available at the disposal of Prime Video, fans should expect a fresh and interactive race coverage from NASCAR’s newest media partner.