Dale Earnhardt Jr Teams Up with Sugarlands Distilling Company for a New Project

Recently, Dale Earnhardt Jr partnered with Sugarlands Distilling Co for a special project. To be precise, the Earnhardt family and the company launched the High Rock brand of vodka. According to reports, the drink is a handcrafted brand of alcohol with a base of 100% corn and water from the Great Smoky Mountains. It is also worth mentioning that the drink will hit the market shelves by February in Florida. In addition to that, it will be made available on a nationwide basis by the month of April.

Dale Earnhardt, Jr. said, “We’re so excited to partner with Sugarlands to introduce High Rock Vodka. Sugarlands’ commitment to producing excellent spirits and its great family atmosphere attracted us to the brand and makes our partnership an easy, natural fit. I’m most excited about the launch of High Rock because it’s something that Amy and I can do together.”

When did Dale Earnhardt Jr partner with the company?

As it happens, the two parties linked up in September 2021. The Sugarlands Distilling Company was founded in 2001 and will be hoping that the Earnhardt name boosts sales. Of course, the brand also has ties with other big names in America. This includes Grammy-nominated country superstar Cole Swindell and record artist O.A.R. In the sports arena, the Atlanta Braves baseball Hall of Famer Chipper Jones, the New Orleans Saints, and many more have thrown their hats in the ring.

Without a doubt though, Sugarlands will benefit greatly from their association with an athlete of Dale Jr’s caliber. He is the proud owner of the JR Motorsports team and a television analyst for NBC Sports Group. His latest achievement is being inducted into the NASCAR Hall of Fame. Among other accolades, he won a record 15 straight NASCAR Most Popular Driver awards and is a two-time Busch Series Champion. Dale Earnhardt Jr can also proudly say that he won the prestigious Daytona 500 in 2004 and 2014.

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