Energy Drink Brand Adrenaline Shoc Joins NASCAR Champ Chase Elliott After Pepsi-Mountain Dew Exit

Published 01/13/2021, 12:39 PM EST
Avondale, Arizona, USA; NASCAR driver Chase Elliott celebrates with the championship trophy after winning the NASCAR Cup Series Championship at Phoenix Raceway. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports


Once Chase Elliott seized his maiden Cup Series championship, the world was his oyster. The title triumph has opened up a number of doors for the 25-year-old. One of them is the energy drink brand, Adrenaline Shoc, which has decided to sponsor Elliott for the coming season.

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This deal is set to run its course over the span of 2 years. Owing to this, the brand will serve as the primary sponsor for 2 races in each of the 2 seasons and will be an associate sponsor throughout the two years. Obviously, the company figured that Elliott was a great investment and a chance to let their brand value skyrocket.

“We are thrilled to join the Hendrick Motorsports family and honored to work with Chase and his team,” said Adrenaline Shoc CEO Paul Nadel.

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“A Shoc is the performance energy drink for a new generation and the perfect partner for Hendrick Motorsports. As a three-time NASCAR Most Popular Driver winner and the reigning Cup Series champion, Chase certainly personifies what top performance is all about and how to reach your peak.

“We are excited to partner with him and the No. 9 team and know that we will have many victory laps together.”

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What does the sponsorship deal with Chase Elliott entail?

When the 2021 season kicks off, the brand logo will debut at the Atlanta Motor Speedway. Later on, it will make its playoff debut at the Talladega Superspeedway.

AVONDALE, ARIZONA – NOVEMBER 08: Chase Elliott, driver of the #9 NAPA Auto Parts Chevrolet, and his crew chief Alan Gustafson pose for a photo after winning the NASCAR Cup Series Season Finale 500 and the 2020 NASCAR Cup Series Championship at Phoenix Raceway in Avondale, Arizona. (Photo by Jared C. Tilton/Getty Images)

In light of this, Chase Elliott is thrilled to link up with Adrenalin Shoc. He knows that they are all equally excited to see the partnership take flight. Elliott insisted that the brand fits him well and is confident that they can have a fruitful relationship.

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Earlier, Mountain Dew, a Pepsi brand, was a long-time sponsor for Elliott and Hendrick Motorsports, but that partnership ended. Adrenalin Shoc replaces them as the beverage partner.

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It is worth mentioning that he won 11 races in his Cup career and racked up 3 consecutive Most Popular Driver awards. With renewed confidence, the 3rd-youngest Cup Series champion is ready to tackle the new season. Hopefully, he should be able to defend his crown.

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Dhruv George

11736 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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