When Daniel Suarez moved to the United States at 19, he had one dream: racing. This wasn’t the Xfinity trophy winner we know today. Suarez was a boy from Mexico, barely with enough money to afford English classes. But did that keep him from his goal? Suarez resorted to an alternative: television. That’s right! The Xfinity Series first driver from outside the US to win the trophy learned English through movies and cartoons! And as Daniel Suarez heads home this weekend for the first-ever Cup Series race in Mexico, it’s time for another language lesson, in a post that left NASCAR fans laughing!

The reel stars Daniel Suarez in full Professor mode, schooling fellow drivers Alex Bowman and Ryan Preece in essential Spanish racing terms. In the middle of the classroom, Suarez stood in front of the board.

First, he kicked things off by saying, “Hola amigos, welcome to your NASCAR Mexico City Crash Course, no pun intended. I have prepared a lesson plan to prepare you for the Mexico City race on the track and off the track. We will start with some basic -” Bowman hit him back with a cheeky, “Yo muy rapido. I got that off ChatGPT. You like that? Pretty good, huh?” 

That’s when the real lesson started. “We’re going to start with phrases and terms. In NASCAR we say, “keep digging.” Which in Spanish means, siguen pujando. But no shovels needed. Échale ganas como siempre.” And one after another, just like elementary school, Daniel Suarez taught his fellow drivers how to speak Spanish! Bowman capped it off with a cheeky, “We ain’t going there just for the food.”

The driver was calling back to the last time drivers were in Mexico! Daniel Suarez led Chase Elliott, Christopher Bell, and Ryan Blaney as the drivers headed out in Mexico to taste food. “Taco maxing to get us ready for the summer. 🌮” NASCAR’s post said. And seeing the joy around the visit, Suarez said at the time, “Honestly, I’m on the moon right now with everything that is happening with the Mexico City race, all the media, seeing a lot of local media, national media from Mexico, here, this weekend and obviously last week. A lot (of) people were super excited.”

But make no mistake. The Mexican driver may be jesting around right now, but the race is a big deal for him. “As you know, Mexico City is going to be a special race for me. I’m trying to live every moment because time passes very quickly and in the blink of an eye, the event is already over. So I want to make sure I live in the moment, enjoy it, and hopefully we can execute a good weekend to fight for the victory. It hasn’t been easy at all … In the United States, there are many places like California, Phoenix, Miami, Texas, that make me feel at home. I see Mexican flags everywhere. However, it’s not my home. My home is here (in Mexico), and for the first time in (modern) NASCAR history, we are going to have a points race outside of the United States, and it’s going to be in my home.” 

Even Hendrick Motorsports’ golden boy, Chase Elliott, is excited, not just for his visit to Mexico City but for the wider implications of the race. He said, “I guess I’m not as excited for the Mexico City race itself as I am for what that could potentially open up for us to leave the country and grow that way.” 

Suarez’s Spanish lesson promo has fans hooked

Set in a makeshift classroom, complete with whiteboards and NASCAR-flavored language drills, the video felt more like a sketch comedy than a promotional piece. But the fans immediately embraced it. “ OMG, this is so cute! Professor Suarez!” one wrote, capturing the overall mood of disbelief and delight. It seems Red Bull might have had some influence on Suarez through Trackhouse Racing. They always brought out the comedic side to things in their promos, especially in F1.

While many were expecting a standard ad ahead of the Mexico City race, what they got instead was a hilarious Spanish lesson led by none other than the home hero, Daniel Suarez, starring as a faux Professor with Alex Bowman and Ryan Preece as his eager, if slightly confused, students. Another fan pointed out how Bowman’s belly-contain-laughter heightened the whole thing altogether: “Alex trying not to laugh is hilarious.”

For one driver, Ryan Preece, often overshadowed by NASCAR’s bigger names, suddenly had fans calling him “ nearly bilingual,” thanks to his earnest attempts at “siguen pujando” and “campeon.” One comment from his team, RFK racing, simply read, “ Preece is nearly bilingual,” summing up just how well he nailed the moment.

Alex Bowman, too, emerged as a fan favorite. “ Alex is a national treasure,” a comment read, while another confessed, “ I would watch two hours of this.” It’s a kind of lighthearted, culturally tuned content that NASCAR has solely missed, and Prime seems to understand the assignment. It’s not just a promo—it’s a soft reboot of how NASCAR drivers can be seen. As another fan perfectly put it, “This is gold.”

For years, NASCAR fans have watched enviously as Netflix catapulted Formula One into pop culture through Driver focus storytelling. With Daniel Suarez attempting the double—the Cup series and the Xfinity series, all eyes are going to be on the Trackhouse driver. But with just a whiteboard, a few jokes, and some clever editing, Amazon Prime may have just cracked the code on what the fans really want: more personality, more fun, and a whole lot more of Daniel Suarez.