Fans Spread Positivity as NASCAR Proudly Celebrates Pride Month

NASCAR recently posted a message for their fans and their audience that they too are proudly celebrating Pride Month. However, along with that, there was a subtle, if not a cryptic, “acknowledgment” that was open to being interpreted in many ways.

“As we celebrate the LGBTQ+ community, we acknowledge that recent actions have not aligned with NASCAR’s mission to be a welcoming sport for all,” NASCAR’s official handle tweeted.

“We remain steadfast in our commitment to create a more inclusive environment — in our workplaces, at the race track & in the stands.”

But regardless of the subtle cryptic message, this tweet led to a flood of reactions from the fans at both ends. But it was the reactions that celebrated the fact that NASCAR is celebrating all parts of the society and trying to appeal not to a niche, but to the masses, were what resonated with what’s right.

Or as journalist Jeff Gluck emphasized, “Racing belongs to everyone.” 

NASCAR is trying to reposition and diversify itself

It’s no secret or surprise either that NASCAR is trying to recreate itself and, more importantly, redefine what it stands for. Over the last few years, and particularly this year, the sport has doubled down on its attempt to appeal to a newer, more diverse audience.

“What NASCAR did to speak about ways to make the sport more inclusive sent a clear message to people, including those who might not be current fans of the sport,” Steve Lauletta, the president of the 23XI Racing team had said.

Also Read: “I Could Do It, But..” – The One Thing That Could Deprive Nascar Fans of a Dale Earnhardt Jr- Kyle Larson Show at the Chili Bowl

Having said that, NASCAR isn’t trying to be “a social justice organization” either, as Brandon Thompson, NASCAR’s Vice President for diversity and inclusion, emphasized.

“What’s most important about any diversity, equity and inclusion effort is that it’s authentic. It’s got to have depth, it’s got to have substance, and that’s what we’re looking to do,” he added.

“We’re not just doing it for the headlines.”

WATCH THIS STORY: Kyle Larson Reveals He Is “Nervous” NASCAR Will Double Down on the Thing Hendrick Motorsports Teammate Chase Elliott Loves the Most