John Madden vs Jeff Gordon Net Worth Comparison: Is the NFL Legend Richer Than the NASCAR Icon?

Published 12/29/2021, 4:15 AM EST

Former NFL coach and broadcaster, John Madden recently passed away at 85. Madden was one of the biggest names in the history of American football: somebody who could be compared to NASCAR’s Jeff Gordon in terms of the impact as an icon and the achievements as a professional.


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Both Gordon and Madden achieved incredible things in their career, albeit one’s achievements were more track-oriented and the other’s more off-track.

Regardless, it was a success. Being successful at the level of Gordon and Madden, for as many years as they did, naturally means they earned quite a lot of money, and deservedly so.


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So let’s take a look and compare the respective net worths of John Madden and Jeff Gordon.

Jeff Gordon

In his racing career, Jeff Gordon not only achieved incredible numbers when it comes to racing success, but he also earned incredible amounts of money. It is estimated that Gordon earned over $140 million in prize money and $500 million in total earnings.

His sponsorships, both past, and present include names like DuPont, Pepsi, Ray-Ban, Frito Lay, Gillette among others. Gordon earns $20 million from endorsements.

6 Feb 1999: A portrait of Jeff Gordon #24 taken as he poses before the pole qualifying heat during the Daytona 500 Speedweek at the Daytona International Speedway in Daytona, Florida. Mandatory Credit: Jamie Squire /Allsport

Currently, in an executive position at Hendrick Motorsports, Jeff Gordon has an estimated net worth of around $200 million.

John Madden

With a career as a Super Bowl-winning, Hall of Fame coach, being arguably the greatest broadcaster ever, and the bearer of the most popular NFL video game, John Madden was somebody who was ‘football’.

“He was football,” NFL’s commissioner, Roger Goodell said in a statement after his death.

Madden was one of the very first broadcasters and entertainers to earn $1 million in salary and from endorsements. He worked for CBS, ABC, NBC, and FOX as a commentator/broadcaster.

From his video game deal, Madden earned $8 million a year. He continued to earn up to $2 million a year as a retainer until 2009.

All of these resulted in John Madden’s net worth being an estimated $200 million.

FILE PHOTO: Former Oakland Raiders head coach John Madden waves to the crowd before the AFC-NFC Hall of Fame pre-season game in Canton, Ohio, August 6, 2006. REUTERS/Matt Sullivan



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So, with both their net worths coming out as $200 million, it is a tie.

Regardless, what’s important now and will always be more important is the legacy that Jeff Gordon and John Madden have established in their respective sports.


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That cannot be quantified.

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Shaharyar is a Formula 1 & NASCAR writer at EssentiallySports. A graduate in Journalism from Amity University, he has been a passionate follower of motorsports for better part of the decade. A Max Verstappen and Ferrari supporter, he dreams of a pairing of the two in future.