Two-time NASCAR Cup Series champion Kyle Busch and his wife, Samantha, are urging the public to be cautious after suffering multimillion-dollar losses tied to an Indexed Universal Life (IUL) insurance strategy. Represented by RP Legal, the couple alleged that the product was marketed to them as a secure, tax-advantaged component of their long-term financial planning. But instead of future assurance, they left them with substantial losses

Kyle Busch said, “ I never thought something like that could happen to us. These policies were sold to us as part of a retirement plan, something safe and secure that would grow tax-free and protect our family long after racing. We trusted the people who sold them and the name Pacific Life. The reality is far different. What was pitched as retirement income turned out to be a financial trap.”

Samantha Busch added, “Now that we are going through this process, I am learning how completely misrepresented these products can be when they’re sold. It makes me worry about families, retirees, and anyone trying to plan responsibly for their future who may be hearing those same promises. If this could happen to us, it could happen to anyone, and I want people to be aware and protect their financial future. If sharing our experience helps even one person protect their financial future, then speaking out is worth it.”

The lawsuit claims Pacific Life, a company founded in 1868, and its appointed agent promoted a series of complex IUL policies as tax-free retirement plans, portraying them as self-sustaining investment tools with guaranteed benefits. The filing argues that misleading projections, hidden fees, and false assurances about policy performance led the Buschs to pay more than $10.4 million in premiums, ultimately losing over $8.58 million out of pocket.

The complaint also details how Pacific Life and its representatives allegedly used deceptive sales tactics, including “misleading illustrations” and false promises of controllable costs and guaranteed multipliers, to persuade the couple into purchasing the plans. The products were marketed as low-risk, self-funding vehicles for tax-free retirement income, an assurance that, according to the filing, was never realistically achievable.

The Busch family fights not just for themselves but also for others who may be facing the same problem. IUL policies are often promoted nationwide as low-risk retirement tools that can generate tax-free income through policy loans. However, the complaint argues that these products depend on unrealistic growth assumptions and complicated fee structures that place the financial burden entirely on consumers.

Experts describe Indexed Universal Life policies as highly complex products that blend life insurance with a market-linked investment component. While they are often sold as tax-free retirement plans, their performance relies on fluctuating market indexes and can involve steep management costs that eat away at the policy’s value over time.

Rising policy costs and decreasing cash values can derail retirement planning just when stability is needed most. But with Samantha standing as an advocate against fraud in general and Kyle hiring RP Legal as their representatives at court, the duo isn’t giving up without a fight. And now, the founder of RP Legal is offering redemption.

Busch family’s court-representative speaks up on scams

According to RP Legal, many consumers only realize the truth years later, once costs escalate and the policies’ value collapses. The firm continues to represent policyholders nationwide in cases involving alleged deceptive marketing and has recovered millions for those harmed by IUL retirement schemes.

In fact, Robert G. Rikard, founding attorney of RP Legal LLC, jumped in, saying, “This is not just an issue for celebrities or professional athletes. It is an issue for everyday Americans. Across the country, teachers, small business owners, and retirees are being sold complex life-insurance contracts as if they were simple, risk-free retirement plans. The danger lies not in the product itself, but in how it’s marketed and presented as guaranteed paths to retirement security. Kyle and Samantha’s experience is a clear example of how easily that can happen. Our mission is to hold the industry accountable and help families recover what they have lost.”

RP Legal concentrates almost exclusively on cases involving IUL insurance policies.  Through the specialized focus, the firm has represented hundreds of clients across the United States who alleged they were misled into purchasing IUL contracts marketed as tax-free retirement income or safe investment vehicles.

RP Legal LLC claims recoveries in the tens of millions for its clients and is considered a leader in the emergent field of insurance-based retirement fraud. With the collective effort of RP Legal and the No. 8 driver’s family going public and spreading awareness of such scams, they could find minor wins as the hearings proceed. But for now, the couple sits with their fingers crossed as they plan their next step amid chaotic times.