When NBA Hall of Famer Michael Jordan is associated with a racing team, excellence and style are expected no matter what. Co-owned by Joe Gibbs Racing’s Denny Hamlin, the 23XI Racing team proved its skills on the NASCAR tracks this year. But their design quotient was also top-notch throughout the season.

Taking their brand image one step higher, Jordan’s team launched a new logo while retaining the pertinent tagline ‘Forward Together’ before the 2024 season. Their fans would be delighted with an exclusive range of merchandise with limited availability sporting the redesigned logo.

23XI Racing team launches special items to incorporate the redesigned logo

It all started with a new driver, Tyler Reddick, racing alongside teammate Bubba Wallace this year. Additionally, team owners Michael Jordan and Denny Hamlin periodically launched stunning paint schemes for their #45 and #23 Toyota Camry. From the popular Star Wars franchise to McDonald’s and various renditions of the iconic Jordan brand, the 23XI Racing team aced their style statement week after week. And now they have set the same benchmark with their revamped logo.

Wouldn’t it be exciting to be the first ones to own their new line of merchandise with that logo? On their social media page, the team posted an Instagram Story with a sneak peek of their new products. Along with the captions, “NEW LOGO”, “NEW MERCH” and “BRAND NEW LOOK”, it included the price ranges of “$29.99” and “$59.99”. The link to their website would allow you to purchase the new range along with previously existing merch. However, unlike the other items, the merch has been listed as a “Special Event Item”.

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Interestingly, it also contains the disclaimer, “Orders containing this product will be shipped separately,” providing further insight into its heightened value and exclusivity. A special event item always runs the risk of only being available for a particular time period or within this specified price range. In order to avoid the possibility of the items running out or a price hike later on, make sure you take this opportunity to grab these winter delights now. The logo holds a place of pride in the new line and is part of the future that Jordan and Hamlin envision for their team.

Michael Jordan and Denny Hamlin’s team have a new vision going forward 

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When the two star sportspersons joined together for their NASCAR venture, they combined the best of both worlds to christen their racing team. Michael Jordan provided the iconic #23 of his NBA jersey and Denny Hamlin brought with him his JGR race car #11. Although those numbers remain the same, they have taken over a more ambitious, edgier style. 

As they look ahead to the 2024 season, the new design signified their growth and renewed outlook for the Cup Series next year. The description on their social media page said, “Our newly designed sleek, aerodynamic logo pays homage to our heritage and looks to the future as we continue to grow and evolve.”

So what are you waiting for? Stock up on 23XI Racing’s trendy merchandise before they run out!

Michael Jordan Deploys His $256 Million/Year-Earning Marketing Marvel in NASCAR; Tyler Reddick Accepts the Baton