NASCAR Legend Rusty Wallace Partnering With Leading Footwear Brand for Exclusive Goodyear Shoes

Published 11/28/2021, 1:28 PM EST
CHARLOTTE, NC – JANUARY 29: Hall of Famer Rusty Wallace poses on the red carpet at NASCAR Hall of Fame on January 29, 2014 in Charlotte, North Carolina. (Photo by Gregg Forwerck/Getty Images)

NASCAR legend, Rusty Wallace, was recently announced as a partner for Skechers. The California-based footwear company is one of the market leaders in terms of innovation. And this is what Wallace will come aboard for – a new footwear line with ‘Goodyear® Performance Outsoles.’

Wallace described comfort wasn’t a priority in his racing career that spanned three decades. But at 65, he ‘can’t live without’ comfort and that Skechers is a brand which delivers when it comes to comfort.

He also expressed his thoughts on the Goodyear collaboration as he suggested a ‘fun campaign’ on the way.


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“After racing cars with Goodyear tires most of my life, I appreciate having that same traction performance on my Skechers. We’re working on a fun campaign to show the fans why I love these shoes so much…” Wallace said.

Goodyear, the tire giant, and NASCAR supplier, announced its collaboration with Skechers in 2020.

With this collaboration, Skechers aims to create a line of products that will utilize Goodyear’s rubber technology for increased grip, stability, and durability.

Why did Skechers sign Rusty Wallace?

The reason is quite simple. Rusty Wallace is one of the all-time greats in NASCAR.

The NASCAR Hall of Fame driver is 11th in most wins in NASCAR history, with 55 wins. Wallace is the 1989 NASCAR Cup Series champion. But beyond NASCAR, Wallace has shown his racing talent on an international stage.

He won the 1991 International Race of Champions title in 1991 ahead of names like Bill Elliott, Scott Pruett, and Bob Wollek.

Rusty Wallace, #2 Miller Lite Dodge, during NASCAR Nextel Cup Subway 500 Qualifying on October 21, 2005. Martinsville Speedway, Virginia. (Photo by Streeter Lecka/Getty Images)

Speaking of this collaboration, Skechers’ president Michael Greenberg described Wallace as ‘an ambassador’ of a sport that has a ‘massive fanbase’ in the United States.

“Skechers has turned to sports icons to drive awareness for our men’s products for many years, and Rusty Wallace, with his energetic personality and Hall of Fame career, will be a perfect addition to our roster,” Greenberg said.


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Well, Greenberg is right, even though Rusty Wallace is no longer a NASCAR driver today.

But his legacy and his continuous participation in NASCAR as a radio analyst will ensure Skechers gain the maximum traction (pun intended) with their association with an all-time great.


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Are you a Rusty Wallace + Skechers fan?




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Shaharyar is a Formula 1 & NASCAR writer at EssentiallySports. A graduate in Journalism from Amity University, he has been a passionate follower of motorsports for better part of the decade. A Max Verstappen and Ferrari supporter, he dreams of a pairing of the two in future.