NASCAR to Team Up with Podcast Series to Roll Out New Content

Published 09/04/2021, 11:03 AM EDT
Jun 13, 2021; Fort Worth, TX, USA; NASCAR Cup Series driver Kyle Larson (5) and driver Kyle Busch (18) and driver Christopher Bell (20) and driver Cole Custer (41) and driver Chase Elliott (9) lead the field at the start of the NASCAR All-Star Race at Texas Motor Speedway. Mandatory Credit: Jerome Miron-USA TODAY Sports


Recently, NASCAR announced that it will collaborate with the ‘I AM ATHLETE’ podcast series. The two already had a trial run earlier this season, with a handful of interviews with the drivers. It is worth mentioning that the podcast is regarded as the fastest-growing, athlete-led media platform. The podcast primarily caters to the NFL, but the recent announcement suggests that it is branching out.

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Now, the two parties have chosen to partner up and shine a spotlight on the athletes, their personalities and storylines. Furthermore, it will delve into the sport’s culture and highlight fan experiences as well. This new series is premiering on YouTube with a grand total of 16 episodes, and the first episodes will drop early this fall. Interestingly, the podcast is the brainchild of former NFL All-Pro Brandon Marshall.

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NASCAR is a dynamic sport that has a tremendous opportunity to engage new and diverse audiences,said Marshall. “We see I AM ATHLETE as an amazing vehicle to help NASCAR build exposure and introduce its athletes and experiences to new communities of fans.”

How has NASCAR been incorporated into the series?

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Back in March, I AM ATHLETE aired its first NASCAR-themed episode. Bubba Wallace had the honor of being the first guest. Since then, the series aired four more episodes in order to explore this avenue further. Appearing on these shows were Dale Earnhardt Jr, Kyle Busch and Toni Breidinger. A special episode even covered the NASCAR Drive for Diversity Pit Crew Development Program.

Jul 18, 2021; Loudon, New Hampshire, USA; NASCAR Cup Series driver Kyle Busch (18) leads the field during the start of the Foxwoods Resort Casino 301 at New Hampshire Motor Speedway. Mandatory Credit: Brian Fluharty-USA TODAY Sports

According to NASCAR vice president Tim Clark, Marshall’s program aligns with the sport’s agenda. Without a doubt, the stock car series is full of compelling stories and personalities. So with the aid of the partnership, the sport can show off its stars and the overall experience.

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To promote the partnership, ‘I AM ATHLETE’ released a teaser video at Daytona for the regular season finale. When the Series kicks off, Marshall will interview various NASCAR athletes.

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Dhruv George

12013 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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