REPORTS: NASCAR Debating on Permanent Use of Car Number Placement Tried During All-Star Race

Published 12/18/2020, 1:52 AM EST
DAYTONA BEACH, FLORIDA – FEBRUARY 08: Erik Jones, driver of the #20 DEWALT Toyota, practices for the NASCAR Cup Series 62nd Annual Daytona 500 at Daytona International Speedway in Daytona Beach, Florida. (Photo by Jared C. Tilton/Getty Images)


Recently, NASCAR conducted a small experiment during the 2020 Cup Series All-Star race. The idea was to push back the car numbers to help expose the sponsor names better. After the test run, it appeared that it was a successful stint, but NASCAR did not talk about implementing it again.

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However, there are still talks about making it a more permanent move.

The whole thing stemmed from a fan survey sent earlier this year. Apparently, the notion of altering the number placement was a massive polarizing question, and the sport was focusing on changing the number placement on a Next Gen car.

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This includes moving the number to the rear quarter panel, behind the front wheel, or behind the window net. Earlier this year, the cars had their numbers placed more towards the rear wheel.

Will this change be seen in NASCAR?

As per Sports Business Journal’s Adam Stern, the sport is considering the implementation of this system on a permanent basis.

Apparently, the initial test run rubbed a few fans the wrong way and they took to social media to vent. Things escalated to a stage where Steve O’Donnell,  NASCAR’s executive vice president got involved.

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AVONDALE, ARIZONA – NOVEMBER 08: Martin Truex Jr., driver of the #19 Bass Pro Shops Toyota, drives during the NASCAR Cup Series Season Finale 500 at Phoenix Raceway on November 08, 2020 in Avondale, Arizona. (Photo by Jared C. Tilton/Getty Images)

As it turned out, even the sponsors had mixed reactions, especially when theory turned into practice. Some sponsors were able to maximize the space well, but the same could not be said for others.

Banking company Ally is a good example of such an issue, as it had a much larger decal, giving the brand more exposure on television.

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However, there are other primary sponsors who do not have the same luxury. Owing to this, there is a massive debate about the whole matter. Hopefully, the teams and the organization can reach an understanding.

A sport like NASCAR thrives on the presence of sponsors, so it is important to give them as much exposure as possible.

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Dhruv George

12157 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

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